The restaurant chain Chipotle has received a great deal of attention since it released its animated ad campaign featuring Scarecrow, a fictional food factory worker turned farmer and food provider. New Yorker blogger Elizabeth Weiss posted this article in September 2013.
Read it here: Weiss, “What does ‘The Scarecrow’ tell us about Chipotle?”
- Weiss presents quite a few points of view as well as evidence from a variety of sources. How well does she synthesize all of the material? Explain your reasoning. Which evidence from her article impressed you the most? Why?
- Weiss cites food writer Michael Pollan’s response to Chipotle’s new campaign. Pollan is encouraged by the idea that people are more interested and will make decisions based on information about where their meat comes from and how it was raised and processed. How interested are you in that information? Do you take such information into account when you shop? When you eat at restaurants? Why or why not?
- Weiss points out that one challenge to improving fast food meat quality is that even if chains like McDonald’s wanted to adopt Chipotle’s sourcing standards, “the market couldn’t begin to meet its demand.” There aren’t enough farms using sustainable agriculture practices to supply the close to one billion pounds of beef McDonald’s uses each year. What do you think would happen if McDonald’s did initiate a program to use more sustainably sourced and less chemically-treated meats? Would you favor such an effort on McDonald’s part? Why or why not?
- As Weiss notes, Chipotle does a much better job than other fast food companies when it comes to procuring healthier and more sustainable meats as well as providing more source information to customers. Still, the ad campaign has been criticized because it “elides Chipotle’s real-life meat sourcing with the aesthetics of a vegetable harvest.” Where do you stand? Is Chipotle more deserving of praise or criticism? Write an essay in which you address that question, taking Weiss and the sources she cites as your They Say. You may also want to cite the Chipotle Scarecrow video (a link is in the article); use screen shots accompanied by written descriptions.
They Say I Blog 
Within the past few years, health factors in fast food restaurants have become increasingly apparent. This is not because people are standing at the doors of McDonald’s shouting, “I demand a kale salad with low-fat dressing!”, but rather because they are going to supermarkets or actual restaurants requesting the same thing. People today want fresh foods with the guarantee that it is grown/raised with care. Fast food restaurants have started trying to appeal to that. In the article “Brainy Scarecrow: Elizabeth Weiss on Chipotle’s New Spokestoon”, Weiss speaks of an ad created by the popular food chain. This ad is indirectly speaking against using animals that are treated poorly as a food source. The main character, a scarecrow, views animals in cages and being given antibiotics while he goes to his own farm to pick vegetables. Many are criticizing this by saying it is trying to make Chipotle seem like they don’t serve animal products when it is in fact saying they don’t use CRUEL animal products. Personally, I don’t see an issue with what this ad is portraying. Many fast food restaurants claim to be using fresh meats, so why is Chipotle the only one taking the heat? They are only trying to gain more customers by appealing to what the country is looking for; a quick source of healthy food. Good for Chipotle for stepping up to the “healthier food” level, and if they aren’t part of your personal taste, then just let them be.
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In the article, “What does ‘The Scarecrow’ tell us about Chipotle?”, a recent discussion is Chipotle’s new campaign of “The Scarecrow”, as well as how Pollan perceives the fact that people would usually prefer to eat a fast-food restaurant where they know where the food comes from along with how it’s processed. For example, where Chipotle’s meat comes from is much more healthier than other fast-food restaurants origin, such as McDonald’s, because Chipotle’s meat is antibiotic-free, meanwhile McDonald’s meat is not. Weiss states, “McDonald’s uses about a billion pounds of beef every year. Even if it wanted to adopt Chipotle’s sourcing standards, the market couldn’t begin to meet its demand”. Basically, Weiss is warning us that the meat produced from other fast-food restaurants is not as healthy as Chipotle’s. In my own point of view, when I’m going to eat at a restaurant, where the food comes from or how it’s processed is not something that crosses my mind at all. Although, knowing what I know now, I think I would much rather rely on Chipotle than any other fast-food restaurant to eat a good meal. On the contrary, when I shop, the better and higher quality food always beats the food with less product information on it. In short, when picking a restaurant to eat at I would definitely pick the restaurant that lets me know where the food I’m going to eat came from over the restaurant that hides where their meats come from and how their food is processed.
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In her article,”What Does ‘The Scarecrow’ Tell Us About Chipotle?”, Elizabeth Weiss talks about Chipotle’s animated video to promote their use of healthier foods in their restaurants. I find myself being more trusting of Chipotle than Weiss and others who feel as though the video shouldn’t be completely trusted. Weiss brings up quite a few points of scepticism with their video throughout her article. Obviously companies aren’t going to be 100% truthful all the time because they want to make money, but Chipotle seems to have good intentions. They admitted that they get about 80% of their meat from reliable and healthy sources, but they do still receive 20% from unhealthier sources that mistreat animals and use antibiotics. I know people will still say they could be lying about the percentages, but if they can admit to not always using meat that they would like, I don’t think they would lie about the percentages. More and more restaurant chains are beginning to think in a healthier way like Chipotle, and they’re going for better sources for the food they sell.Instead of being so sceptical of them, we should embrace the fact they’re trying to be healthier and give us more choices for better food. Overall, there’s always going to be lies in businesses, but the scarecrow seemed pretty honest to me. Good job Chipotle.
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Chipotle’s short film “The scarecrow” could have been a marketing move in some peoples eyes, but in my eyes I see it as a revelation. Chipotle is taking the initiative and showing the world what kind of fast food restaurant they really are. Healthy, fresh, and well grown food is what they stand by and their new short film seems to prove it. Although some people are claiming that it was strictly a move to strum up business, the evidence that Chris Arnold, Chipotle’s communications director, provides proves otherwise. He says that Chipotle buys its food from trusted farmers who care for their animals well. In my opinion, Chipotle is not like the typical fast food chain, they want to get the best food for their customers and retain the reputation of the farm to table type of food. The media shamed Chipotle for this short film, saying it was false advertising, but in my opinion I believe that they are only saying that because Chipotle is not the average fast food restaurant. With the way that Chipotle is running their restaurants they can change the fast food industry for the better and rebuild the reputation that fast food should be fresh not frozen.
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A popular topic of discussion nowadays is using unprocessed meats and uncaged eggs, and Chipotle seems to be going with the flow, as seen in their new commercial “The Scarecrow”. The commercial portrays a factory with robots running the factory, injecting meats with weird substances, and mistreating animals by keeping them in confined and uncomfortable spaces. The commercial very obviously creates a negative and also mysterious mood about food factories. But what’s the big deal about unprocessed foods anyways? Well, processed meats are just an all around healthier option, as are uncaged eggs. These foods are more sanitary and more natural, and usually no hormones are used. While I agree with importance of unprocessed and uncaged eggs, I do not believe that the commercial portrayed it correctly. Some critics think that the commercial is just a way to make people buy Chipotle’s burritos. Also the commercial shows animal cruelty by putting cows in unnatural places to live, but it doesn’t show the alternative to raising animals the correct way. The alternative that the commercial shows is growing vegetables in a garden. This is not showing how Chipotle uses no hormones and no animal cruelty for their meats, instead it shows the company as being vegetarian. So, although I agree that the right way to go is by using unprocessed foods, the commercial does not do a good job at portraying this for Chipotle.
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The video, “The Scarecrow,” by chipotle was made to show how some food companies treat their animals and the ways in which they overuse antibiotics. Chipotle claims that they only buy through companies that do neither of these things, and they take pride in that. So do some consumers. But in this video Chipotle only really shows the scarecrow harvesting vegetables, not meat. They come out of this video looking like a company that is vegetarian, but really they focus on meat in most of their dishes. I believe that chipotle made this video with the intent of showing how their brand is better than their competitors when it comes to the meat. They actually came out of this video looking like a company that is totally against meat, which may mislead some consumers.
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I feel that in this day and age that most marketing is based around exaggerations that makes a consumer create high expectations for the product they are buying. However, it often seems that what is bought is not what it’s sold to look like. For example, Chipotle seems to be using this Scarecrow ad campaign to make the consumer feel like that the product that is being sold is all natural, but in reality there is no real proof shown throughout the video that proves this to be true. The marketing team seems to be trying to distract the audience using the ideals of pathos, but they fail to provide any part of logos or ethos which in turn makes the advertisement deeply flawed. It also shows that that the accusations of Chipotle “peddling misleading representations of conventional agricultural methods” could be true since there is no facts in this advertisement campaign that could prove otherwise. I would say that even though Chipotle does a better job that other fast-food companies at creating healthier meat options I have to say that this campaign (and others like it) are guilty of “Pure Manipulation”, since they are still trying to trick those in the consumer market to believe the unproven ideas that The Scarecrow advertisement revolves around.
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In this article Weiss talks about the efforts of fast food chain Chipotle using a scarecrow as their representative and the talks about the quality of their meat. Yes, who doesn’t love a good old fashioned plate of mexican cuisine, especially when it is not that expensive. Then to top it off, it is quality meat! (for once) Then there are complaints about other fast food restaurants who struggle with this problem religiously. Would I be excited if McDonald’s announced a cleaner meat campaign? I would probably be more mentally happy with my choices of eating their, but by no means would it drive me to go there and make more purchases.
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In Weiss’ article, “What Does ‘The Scarecrow’ Tell Us About Chipotle?” she informs us of the Chipotle’s new ad campaign featuring their use of organic food in their food products. The media takes hold of the video and instantly assumes that it is just an ad campaign to bring in more business to the chain. In fact, this is not the case because that their is evidence of Chipotle’s claims through Chris Arnold, the Director of Communications at Chipotle. He gives us the details through Weiss to prove to us that Chipotle may really be what it says to be. I myself am still skeptical. Granted I find that Chipotle is not like the other fast food chains per-say, but I can’t trust someone from the company in question. In a sense it’s like asking a murderer if he killed the man, of course he will deny it. I would need more proof to fully convince me.
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In “What does ‘The Scarecrow’ tell us about Chipotle” Weiss asses and judges the video recently surfaced concerning Chipotle and the way animals are raised and kept. “The Scarecrow”, in the video that Weiss was talking about, represents a factory worker but instead of appearing dark and gray, it appears as a bright and loving figure. The basic idea that the video was supposed to send out was that Chipotle doesn’t treat their animals bad and only get meat and produce from trusted manufactures. But questions still arise from the media and even myself about how trustworthy they can be. I believe that Chipotle does deserve praise for showing its transparency in such a quiet part of the food industry, but what does that mean for other food chains? Since they’re not talking about any information does that mean their meat and produce are untrustworthy? I don’t want to walk into another restaurant and have to wonder about how the meat on my plate was treated. I believe that it should become a standard to have regulations on treatment of produce and cattle and if restaurants don’t comply they should at least have to disclose how they treat them. I mean shouldn’t we know whats in our food anyway?; especially if we pay for it It is very important to understand what we eat and I believe that Weiss does a excellent job bringing this problem into light and analyzing the controversial video from Chipotle.
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I even wonder if companies are speaking the truth half the time. I seriously don’t like how hypocrites can attack other companies for being dishonest when they themselves do not specify their definition of natural. In the article, Weiss makes wonderful points from a variety of sources stating that the Scarecrow represents the ideals of Chipotle, but the reality of the situation cause the video to be ridiculed by parodies. The reality is that Chipotle exaggerates their honesty like any other greedy company would. Who knows if Chipotle grows cow inmates for food?! I am most impressed by the fact that Weiss humanized the scarecrow at the end of the article.
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Weiss explains the pros and cons of the new fast food restaurant Chipotle. THis new restaurant advertises that they pick fresh veggies and rice grains to go into your food. while on the other hand Chipotle doesn’t hold back the fact that not all their meat product is wholesome. This new chain restaurant expresses the fact that they try to get the best meat possible, to put into their customers food, but sometimes they find it difficult. Due to the fact that their are not many farms that have cattle that are range grown, chipotle can’t always find the best of the best meat. but they do inform their customers if this is the case. I find it convenient and kind of this food company to disclose this information to their customers, rather than hid what they make their food out of like some other fast food restaurants. i believe that chipotle should be granted more praise than criticism for their food.
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Not gonna lie Chipotle is one of my favorite fast-food places to stop by. I believe that the food there is pretty healthy. I dont care what other people say, but the food there is good. Although to the topic of the “Scarecrow” video, similar to what Weiss says, i dont know if it was such a good idea. Chipotle is already one of the most awesome and well-known restaurants to eat at. Releasing that video which showed the scarecrow preparing only vegetarian food caught me off guard. Chipotle serves meat. Why would they only show the scarecrow picking apples and criticize the meat industry. I think although meat industry might need some improvement, they need to meet a lot of regulatory standards (which i’m sure they do). Otherwise they probably would get shut down. Anyway Weiss said the video probably wasn’t a good move on chipotle’s part, and i completely agree.
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After reading What Does “The Scarecrow” tell us about Chipotle by Elizabeth Weiss I like how the Chipotle makers are honest about what kind of ingredients they use, unlike other companies such as McDonald’s where you’re not sure what you’re eating and what this certain types of food is made out of, I believe that it is unfair to people to eat the food that they have no clue what it is made out of, however on the other hand it’s fair because since they choose to eat this certain type of food they are the ones who are responsible for their own health although they’re not the ones to make the food. In today’s society people don’t understand how not eating healthy can affect their lives in a negative way.
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In Chipotle’s recent advertisement “The Scarecrow” they discuss the nature of their products- claiming they are naturally grown, fresh, and humane. They praise themselves for sticking to their mission statement of only selling the freshest and best food they can. The chicken and pork used at their restaurants aren’t injected with “a green fluid,” (which is nice to hear because most fast food chains can’t say the same.) I do admit I don’t check the meat labels when eating foods, I just assume it’s healthy and not injected with chemicals. Companies like Chipotle are “pulling at our heartstrings” while persuading us to buy their fresh, farm grown products. When it comes down to it, if I had to choose between Chipotle or McDonald’s meats I’d go with Chipotle. They let you know what you’re eating before you eat it and provide you with all the information you need and more. I think Chipotle’s advertising is beneficial for the consumer and the company. It lets us know how the food we eat is grown and raised, therefore this advertisement positively markets their company.
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Chipotle’s animated short film has brought about lots of conversation. Elizabeth Weiss’s article, “What Does ‘The Scarecrow’ Tell Us About Chipotle?,” talks about the different sides of the argument. Some people are advocates for Chipotle and their support of organic meat where others will tend to argue that Chipotle is a huge corporation only yearning for the spotlight. I would tend to take the supportive side of this argument. I applaud Chipotle for at least making an effort, exaggerated or not, to uncover the evils of conventional meat. Although they do not use 100% organic meat and there aren’t any food police around to stop them, Chipotle is a good example to many other corporations. The positive feedback they’re getting should encourage other big businesses to switch over to healthier, better meat. The better the meat, the healthier the consumers. The healthier the consumer, the happier they are. Happiness brings business which brings money. And who doesn’t love money? Getting rich is a very positive side effect of switching to organic meat and if that isn’t enough, nothing will be.
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According to Weiss “The Scarecrow has been praised as an innovative piece of marketing and beautiful work of art for its anti-factory-farming message.” The Scarecrow short film allowed people to see that at Chipotle their food is freshly farm grown and without chemicals, as some believe. Others contend that this message was putting farms to shame because of the stereotypical images shown in the short film. It showed cows in tiny metal cages, which farmers were angered by because they claim that they treat their animals with kindness and care. Also, farmers were riled up about the part where chickens were being injected with a green substance, when they argue their chickens, or any animals, are given no steroids of any kind. I believe that the farmers do treat their animals as they should. I also see how they would be upset by this. The short film had a good idea of how to get the message out that their food was fresh, but I don’t think they thought about how people would react, especially farmers, to their video.
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Well, it would seem that Weiss is of two minds about Chipotle after watching their Scarecrow add as is am. On the one hand I totally get how people could blow the whole thing off as a load of bull, claiming that Chipotle itself is hypocritical and manipulative in using the add. Many jump on the fact that sometimes Chipotle doesn’t meet the standards it seems to be suggesting upon other restaurants. That’s all cool, but then again, I also feel like its hard to make hate to what Chipotle strives to do and represent. Maybe they do suffer the use of antibiotic-treated meat, but it is only when they have depleted their supply of sustainably raised meat. Chipotle seems to do more than most restaurants in terms of ensuring the quality of their food and how it was raised. While I think it’s alright to roast Chipotle in some ways, I also see them as a step in the right direction for the dark, convoluted food industry.
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In her article, “What Does ‘The Scarecrow Tell Us About Chipotle,” Weiss informs the reader of Mexican Fast Food restaurant Chipotle’s new advertising video and her two opinions of it. I totally understand how some question the validity of what Chipotle is putting out to the public, labeling it as a publicity stunt to attract more customers. You know what? They’re 100% right. The purpose of any buisness is to gain customers and in turn gain money. Nontheless, Chipotle’s unorthodox way of doing so should be modeled by other fast food places. Instead of lowering their prices of their ground beef burrito, which you should seriously try it if you haven’t, they instead make a good attempt to use sustainably raised meats that aren’t injected with “green slime”. Even if the entirety of the meat isn’t grown sustainably, who cares? What they’re doing is revolutionary in that industry, which in turn is making America better by thinking about what they put into their bodies. All in all, “The Scarecrow,” which is ambiguous to some, was the best step we have seen in attempting to be more sustainable, in the fast food industry.
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Between Bacon Sundaes and controversial meat origins, Fast Food Companies have been in the spotlight lately. Tis’ the season of candy corn, haunted hayrides, and scarecrows. Chipotle recently released an animated promotional video of a scarecrow and its daily duties as a farmer. In short, Weiss informs us that Chipotle’s goal was to show the company’s consumers that they are in fact, a “meat friendly” restaurant. There’s no green slime injected into their chicken or pork, unlike many other fast-food restaurants. Chipotle praises themself for sticking to their mission statement by only selling the freshest, and quite frankly the best, food they possibly can. Unlike many fast-food restaurants, Chipotle provides the reassurance the meat being used: the customer is able to experience the Chipotle experience by seeing the food that is used, and watching an employee make it. When it comes down to it, I believe Chipotle is not only a healthy option in comparison to McDonald’s, but also a company that values and sticks to its mission statement.
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Many assume that their food is healthy for them, but is that necessarily so? Chipotle claims that they are becoming better, they want to show to everyone how much healthier they are above other fast food type restaurants. Their scarecrow advertising depicts a slightly demoralized scarecrow in the beginning and ends of with a happy organic healthy scarecrow selling burritos. Many seem to disagree or try to poke fun, but at what use? What do the others gain whilst poking fun; or are they just trying to beat them down so other fast food restaurants aren’t deemed “Disgusting” or “Fake”?
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In discussions regarding Chipotle’s short film “The Scarecrow”, there is disagreement on whether the film is meant to increase the restaurant’s sales or display how horrible our food system is. On one hand, Chipotle is explaining how they are one of the only food companies that provide healthy, fresh ingredients. From another point of view, even though their chicken is not injected with green slime, the public still understands that the treatment of animals in the food industry is not exactly humane.
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If you follow vines, you would know the phrase “Chipotle’s my life”. Many people say that Chipotle is very good food. But in Weiss’s article, she also argues that Chipotle doesn’t give enough information, like if the meat was naturally raised or not. To be honest, I’ve never had food from Chipotle. Home cooked meals are the best and the reason why I’m not into fast food. So, I don’t really know where I stand on this one. I think Chipotle deserves more praise though. They really are trying to give you food that are both nutritional and healthy which most fast food companies don’t. At least it’s not like McDonald’s company. They’re just horrifying along with so many other food companies. How about ask a food critic on this one? It’s their job, right? Haha.
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Personally, I think that the criticism the Chipotle is receiving for their “The Scarecrow” commercial is unwarranted – people are over-analyzing it. The ad accurately reflects the company’s values in the way they believe food should be raised and grown. I don’t feel that it does anything to mislead or trick the audience; it appears to be completely honest- Chipotle surpasses many leaders of the food industry in their efforts to raise their meat responsibly. Factory farmers might protest this ad and claim that the way they are depicted in the video is completely inaccurate and extreme but each hyperbole in the video has a purpose. The mysterious green slime that the Crows at “Crow Foods” are injecting into their chickens represents the antibiotics found in their meat. The miserable cow that “Crow Foods” keeps in a small metal box represents inhumane confinement that many animals on factory farms are forced into. The Scarecrow is horrified by this, which sends a message to viewers that Chipotle is also unhappy with these common practices and are doing their best to avoid them and this is true; a majority of Chipotle’s meat is free of antibiotics and comes from farms that are required to meet Chipotle’s strict animal-welfare policies. I would say Weiss makes a strong point that because of the FDA’s loose and indefinite standards, when it comes to “naturally” raised food that we can only go by trust when it comes to Chipotle’s claims on where their food comes from. But regardless, the things that the FDA can confirm tells us that Chipotle is doing much more for animals, and the people they serve to better their health and happiness than the competition.
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I agree with Pollen’s view that people would be more willing to buy food that they knew where it came from and how it was treated. “The Scarecrow” was directed to show people how animals are being treated. It was created to show the cruelty of it all. More people like chipotle one, because it’s good and two, because it’s generally focused more around the vegetarian aspect to where they use sustainably raised ingredients and antibiotic-free chicken raised in chicken houses where each bird gets more space than in a conventional operation.
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Weiss does indeed present the reader with various excellent points to go off of. She explains the situation from all different viewpoints. She also manages to back all of her claims with evidence. She argues for both sides so well that its almost difficult to see her standpoint on the matter. She explains how Chipotle has come out with a new commercial that has received much criticism as well as praise. She later goes on to explain that the commercial in addition to a spokesperson from Chipotle has stated the restaurants effort to improve their food quality. Chipotle has claimed that they try to serve meat from well treated and maintained animals, and that if they are unable to get some, they inform the customers. Weiss also points out however that all of this information is coming from Chipotle itself. There are no other people to weigh in and help to prove Chipotles argument.
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I agree with Elizabeth Weiss’s statement that “Chipotle offers much more transparency about its meat’s origins than most fast-food restaurants. Still, Chipotle falls short of the film’s ideals.” In other words, it seems as if Chipotle is trying to make its meat’s sources and ingredients known, but it does not show that they pick there vegetables from the garden. Not to mention the fact that Chipotle left the meat out of the scarecrow’s taco, implying that they’re not telling us everything.
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Chipotle is a growing company, it’ll do anything to get more people to come into their restauraunts. Personally I think Chipotle is doing the right thing on being honest with their customers. The people have the right to know what they are about to put in their mouths. I love the food at Chipotle. Their vegetables are fresh, the meat is so tender, the sauce look like they were just made, and etc. I hope that more fast food places would some day be like Chipotle.
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I am quite interested in the idea of putting more attention on how people take care of the food I eat. Its not everyday that you get to learn something new like this, so it would be smart for myself and others to use the imformation that was thought, as well as take it into account. In the past when I would go to the stores I dint pay so much attention, but from now on I am going to change some aspects and actions I take.
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I appreciate that chipotle has some audacity to actually show in animated version the kind of treatment our animals are getting.I haven’t had the pleaser to try chipotle,but I have herd it is very tasteful.I can believe with the franchise they are showing they will receive note customers. In the video they show how they are looking at all the animals being injected and mistreated.it also shows how they are trieing to be different and work more with natural farm agriculture.I believe that’s a good way to get customers by being honest.
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I like this article. I strongly agree with them Elizabeth for letting the customer know what kind of meat it use. As my opinion I feel like people don’t care because other fast food like McDonald for example. In some McDonald they post the calories and some even have warning sign that some product use to make this food can cause cancer. People like myself still eats there.
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I agree with Sharon for their environmental advocacy, however they deserve criticism for their lack of “practicing what they preach”. The scarecrow advertisement appears as more of a publicity stunt to raise more patronage for the company rather than a sincere attempt to improve the environment.
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The harsh reality of today’s fast food network is that no one really knows what kind of production goes into the food they eat. What the Scarecrow saw was true, majority of places make their foods from animals pumped full of antibiotics and other things to make them tasty. Chipotle should infact get credit for what they are trying to do. They are relaying the most available information they can get more of an idea of what they are eating. They also are trying their hardest to ensure that the meats that are being used are free of harmful antibiotics and the animals were not brutally abused in the meantime.
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In this article, Weiss argues that although Chipotle’s message through their short film “The Scarecrow” show that they are almost holy in their practices, the reality of the situation is that they are not completely perfect. Chipotle tries to paint the picture of being animal friendly in comparison to their counterparts and that their food has more natural origins. While this may be true to some extent, they still collect their meat by killing animals just like the other companies and even sometimes have to chose animals that were raised not as ideally as people might like. Their intentions are not necessarily manipulative, but they are understandably trying to portray the image of an animal friendly business. This image, with all things considered, is relatively appropriate because although they aren’t perfect, they are making efforts in the right direction.
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This article discusses the scarecrow advertised by Chipotle. The overview of this advertisement is Chipotle is criticizing the use of processed meats and choose to use “naturally raised” meat. Elizabeth Wiess criticizes the ad, saying it only promotes their product for their own benefit. Whether or not it is for their benefit, it benefits others too. It is better for the animals to live in better conditions, roomier coops, and be fed better things. This is also better for the consumers. No matter what view it comes from, the use of naturally raised, healthy meat is beneficial to everyone it affects.
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Sure, the animation seems innocent at first, showing the evils of how animals are treated, but Chipotle fails to further address the problem or to prove that they are any better. The scarecrow instead grows fresh vegetables. He does not attempt to solve the problem involving animals, and neither has Chipotle. The commercial dodges much of the full story, making it just another attempt to get activists for healthy eating to support them.
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Chipotle is headed in the right direction, as far as food conscientiousness goes. The steps they have taken to ensure the healthy living conditions of the livestock used in their products is commendable. The animals may not be living in a paradise, but the little changes made in raising livestock, such as no antibiotics and more open space, open the door for more substantial changes in the future. If companies as big as McDonald’s put pressure on the industry to improve the conditions of the animals, then most likely they would listen up. A company as powerful and wealthy as McDonald’s may have enough sway over livestock producers to make adjustments to their methods, as they could not afford to lose or pass up the opportunity to do business with the restaurant. Chipotle has been brave in paving the way for reform, but now it’s time for big chains to step in and do their share.
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Although Chipotle’s approach to food consciousness is not perfect, it is good to see they are moving in the right direction. Animation may be the way forward in convincing people that eating right is the correct way to go. Because of the massive amount of feedback from the Chipotle commercial, it is obvious that animation was effective in grabbing the attentions of the people. Chipotle was wrong in their approach by not giving the full story of their food to the people, but it is good that they got the information out to the people, that it is better to eat healthy. Hopefully, more fast food places will follow in their footsteps.
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Hosting a party and craving for some delicious burritos and there isn’t the best place other than Chipotle. Get to know about chipotle hours near me beforehand and plan your further visit accordingly. Have an insight into details such as holiday schedule, What time does Chipotle Open and Close respectively. Also, learn about the Chipotle Near Me Location and its working timings.
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