Burger King is serving up a new item this summer—soft serve ice cream with chocolate sauce and caramel, garnished with bacon bits and a strip of bacon on top. Frequent New Yorker contributor Rachel Arons tasted the new delicacy, but she is more interested in what others are saying about it in the many reviews and commentaries that have appeared in national magazines and local papers. This essay appeared in New Yorker in June 2012.
Read it here: Arons, “Why Does Fancy Fast Food Make Us Mad?”
- Who is Arons criticizing in her article? Burger King? Food journalists? The eating public? Everybody? How do you know? Identify the target(s) of her criticism and summarize her argument. Do you agree with her? Why or why not?
- Arons quotes Daniel Coudreaut, a McDonald’s executive who defends the high caloric content of his employer’s food by saying that he could easily eat a two-thousand calorie meal at the French Laundry, a pricey, high end restaurant in California. What is Coudreaut implying in his statement? Why is it relevant to Arons’ main argument?
- Three of the authors in Chapter 16 of your text—David Zinczenco, Radley Balko, and Judith Warner—address various aspects of fast food. Choose any two of them and speculate on their likely responses to the new BK bacon sundae. Would they agree with each other? Why or why not? With which of them do you agree more? Why? Explain your reasoning.
- Do you think that Burger King has rolled out a splendid new menu item, or has it simply used its menu to generate publicity and interest, and perhaps to stimulate sales of its more traditional offerings? Is the bacon sundae a stroke of marketing genius or has the company lost its corporate marbles? Write an essay in which you reflect on the bacon sundae and the public discourse that it has inspired. Use your own responses and the comments of those around you to support your ideas.
They Say I Blog 
The, thing is fast food makes us gain weight without loosing any, I particulary agree with Daniel Coudreaut defending high calories. Why should gain so much fat calories without burning any of it?Food is one the biggest part of our health, and the Burger King meal have probalbly good taste but is it good for your health? I mean bacon is good but do you know that bacon can kill as much faster cigarette does, people should eat more healthy and some fast food should make or cook more healthy food. Now days we see too many children over weight or do not exercise at all and I think we should look up for our health because the percentage of obesity is higher in america than somewhere else. So let’s get up and move.
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I agree with Rachel Arons’s position on the issue of the new sundae with bacon. I think it is incredible that the fast food chain Burger King tries to persuade consumers that are interested in eating healthy foods saying this ice cream contains only ¨five hundred and ten calories, grams of fat and eighteen sixty-one grams of sugar.¨ Maybe many people try this strange invention, but who takes care of their health knows that a strip of bacon into an ice cream is not healthy. As Arons says, this is an example of fast-food decadence and shows how the people who run this type of business have no real interest in the health of their consumers. Only they are thinking about making money with this kind of experiments.
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When I first heard of Burger King’s Bacon Sundae I honestly thought it was a dumb idea. Bit after reading Aron’s article I realized it could possibly be a desperate attempt to gain or regain customers. The Bacon Sundae attracts those who enjoy different foods or high calorie desserts, or even the average hungry customer. Maybe we shouldn’t condem an idea without thinking if the possibilities. There are many who critize Burger Kong for the calories in the Bacon Sundae. This is usually accompanied by the statement,”this is why América is obese.” But should ,we, as a society blame Burger King or any fast food restaurant for our weight gain? We are adults and as adults we should be capable of healthy chioces. As for our children, well, they should have healthy conscious parents.
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Blanca makes a good point above. Perhaps Burger King is acting as a scapegoat here for America’s obesity problem. In fact, one might say that all fast food has held this position for some time. But it is adults who are purchasing this food, adults who are seemingly aware, even on a minute level, of healthy and unhealthy food.
Burger King started selling burgers and fries in 1953, McDonald’s in 1948, yet the American obesity epidemic was not officially recognized until 1997. Perhaps there are other factors to consider. What else changed in the 20th century?
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I think Arons is attempting to criticize all fast food restaurants. She begins by bashing Burger King for releasing the bacon sundae and attempting to be more elegant with the restaurants menu items. Then Arons moves on to saying that the restaurant is under-going menu changes in the attempt to become a healthier restaurant. Burger King has added lighter items such as wraps and salads in the new healthy menu. Aside from Burger King, Arons brings her attention to other restaurants such as McDonalds and Taco Bell. Arons states that McDonalds is attempting to push back negative media coverage by changing their menu to be healthier as well. McDonalds has added menu items such as smoothies, espresso drinks, and sliced apples to the happy meals. Now, Arons turns her attention to Taco Bell. Arons focuses on Taco Bell’s release of the Cantina Bell menu, which brings items such as “fire-roasted” corn salsa and cilantro rice. These are just a few examples on how Arons has brought some criticism to fast food restaurants.
Daniel Coudreaut, a McDonald’s executive, defending McDonald’s high calorie foods. He states that he could easily eat a two-thousand calorie meal at the French Laundry, a pricey, high end restaurant in California. Coudreaut is stating that not even though a restaurant is a nice, fancy, sit-down restaurant, the food is not always healthy for you. This is relevant to Arons’ argument because she is saying that all fast food restaurants are unhealthy for you. Coudreaut is countering Arons’ argument by saying that all restaurants, sit-down or fast food, are going to have items on the menu that is unhealthy for people to consume. Coudreaut defends McDonald’s menu and counters Arons’ argument by bashing other restaurants menu.
I think Burger King has used it new menu items to simply catch people’s interest and bring in more costumers to stimulate sales. Burger King may have started to see a decline in sales, in order to get back to their quota; they brought out the new menu items to show old and new costumers that the restaurant is still a competitor in the fast food world. I think that the BK bacon sundae is a stroke of marketing genius in that the strange combination will strike people’s interest and bring them in to try the sundae. Bringing the strange combination to the world will strike people’s interest, thus bringing them to BK, ultimately raising sales.
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Arons is criticizing Burger King and the eating public in the article. Burger King is being criticiezed because they are trying to become a healthier restaurant, but they come out with a bacon sundae that has bad nutritional value. The eating public can is being criticized because if they are trying to be healthy the eating public should not be eating at a fast food restaurant. Burger King is trying to reface their chain to be healthy and it gets criticized by food journalists by coming out with the sundae. I agree with Arons because if the eating public wants to be healthy, they should not be eating at fast food restaurants.
Courdeaut is implying that he could go out and get the same nutritional value at a French Laundry as he can at McDonald’s. This means that food critics should not just criticize fast food chains because other restaurants have in some way or another the same nutritional value as a fast food restaurant.
I believe that David Zinczenko would think that the fast food restaurants are not to blame. I believe this because he was once one of the kids who ate fast food daily. After he joined the Navy and became properly informed about nutrition, he stated that he would never go back to his old ways. This means that it is the consumer’s choice to eat the fast food and the chains should not be at fault for consumer’s choices. I believe that Judith Warner would agree with the fact that it is the consumer’s choice to eat the food. Where on the other hand she thinks that the governments initiative to control obesity and other diseases is a good one. She would agree with the government in its efforts to break these by replacing unhealthful food with healthful food. It ties into the article because the fast food chains are trying to rebrand and create an image of health.
I think that Burger King rolled out the new sundae as a publicity stunt. I think this because it is in the process of rebranding and trying a more healthful approach as to how consumers see them. It is market genius to introduce the bacon sundae because it draws attention to Burger King which may boost sales. People may also see the fact that they offer healthier items now in addition to the unhealthful bacon sundae.
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Christine M Dress
Professor Yeager
Philadelphia University
October 5, 2012
1.) In the post “Why does fancy fast food make us mad?” by Arons I believe she is criticizing everyone from the food journalist, the eating public, to Burger King. Arons points out how Adam Martin wrote in The Atlantic’s Wire blog the Burger King Bacon sundae was “insulting” and “manipulative”. I think she makes this point as to bring relevance to whom we are critiquing, and why are we making this issue such a head hunt. Arons goes on to state that Burger King is struggling since the company went private and making such a “paradox move” to launch this bacon sundae is almost a ploy to bring attention to the brand. I believe that throughout Aron’s well written post she infers that the public is just as guilty because obit there may be healthier choices out there, the 510 calorie bacon sundae from Burger King is still selling.
2.) Aron’s main argument is: why does fancy fast food make us mad and I believe Daniel Coudreaut is saying the same thing. Coudreaut’s statement about being able to eat a 2000 calorie meal at French Laundry, which I personally have, does not make it right just because it is super expensive. I believe both Aron and Coudreaut are implying a sense of snobbery in the calorie counting war. If you can spend a thousand dollars on a meal than its ok to eat as many calories as you want because you can afford it, financially, where as a few dollars on a Bacon sundae is unacceptable and ghetto.
3.) In chapter 16 of THEY SAY, I SAY there are two authors David Zinczenko who wrote “Don’t Blame the Eater” and Radley Balko who wrote “What You Eat Is Your Business”. I believe if these authors’ were to read Aron’s post on the Bacon Sundae from Burger King they would both take into account her view and may agree with several points she has made. Aron did say that the Bacon was an odd accompaniment to the Sundae but she seemed to enjoy it and did not bad mouth it. Aron did mention that this seemed to be a ploy from Burger King to bring in sales, which I believe both Balko and Zinczenko would raise an eyebrow to. I believe all three authors are under the same assumption that there are many choices out there and education is key for making healthy food choices. Zinczenko mentions that he “got Lucky” (392)as he was able to go to college and focus on his health by being involved with a health magazine which helped him to become educated on diet. Balko states in his essay that “we’ll make better choices about diet, exercise, and personal health when someone else isn’t paying for the consequences of those choices” (398) in both of these statements lie the undertone of education and knowing how to have a balanced nutritional diet.
4.) I believe that Burger King has launched this Bacon Sundae to get attention but for a different reason than just a marketing ploy. Bacon has graced the plates of many desserts in the past at many high end restaurants. This is why I think Coudreaut made the 2000 calorie statement about French Laundry. I have personally been to several high end restaurants in the past where bacon was an accompaniment to sweets and it was different, but not bad. I remember this experience about five years ago and that may be why Burger King is being criticized so harshly, because its passé? In the end I believe everything in moderation is good, and if people are educated on the choices they make than there is nothing wrong with having bacon sundae if that’s your fancy.
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“Why Does Fancy Fast Food Make Us Mad?” is the title of Aron’s article but also a very good question; I think that it as a society annoyed us to have to view things as not black and white. Having shades in between make it harder for us to create rules, make laws, describe how we feel about a subject, and still not come off “lukewarm”. I do agree that Burger King’s new menu item can be part of it re branding, its no longer profitable to be just that oily grease store that pimply malnutritioned teenagers get their junk food fix at. Now regardless of what industry you are in, but especially with food perhaps, you need to cater to a wide variety of individuals with out ostracizing any of them. Its hard but somebody need to cater to the shades of gray between wanting an upper class meal, and just wanting something fast and easy. I wouldn’t eat the bacon sunday but I appreciate what they are trying to do.
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I agree with many of the previous posts that the Rachael Arons is criticizing Burger King, but she gives logical explanations for their menu choices. The reason why Burger King created such outlandish concoctions is because they are trying to compete with other fast food companies. To rival K.F.C.’s Double Down or Taco Bell’s Doritos Locos, it is not surprising that Burger King launched the Bacon Sundae. It is a necessity to be innovative to keep up with the public’s interests. This is the reason for constant changes and fad in the fast food industry.
As mentioned in the article, sales have not been abundant with its company, which explains the change of menu and slogan. Burger King has renovated their slogan from “Have it Your Way” to “Taste if King” and added various wraps and salads for the health conscious consumers. In addition, the bacon sundae was created to allure customers with its “thick, hardwood-smoked bacon” and five hundred and ten calories. Their new food item is supposed to mirror the popular trend of the renowned food industry chefs to decorate their dessert dishes with bacon. For attempting to imitate the bacon culinary trend, Burger King faced satire and criticism. Arons defends them by describing how the sundae does not taste peculiar. She describes how the bacon adds a visual element to the sundae.
Still, she still criticizes the food item by starting how the bacon does not match the ice-cream’s other messy, hot fudge and caramel. She also doubts that the culinary trends can impact the public since Burger King is still fast food, regardless of their innovative attempts. The public did not receive the bacon sundae well, but she believes the opinions truly rely on each individual’s perception. In conclusion, I agree that the sundae was introduced as a publicity stunt. It correlates since the First Lady is attempting to spread awareness of child obesity and promoting healthier lifestyles. It garnered attention when Burger King released an interesting and unhealthy new food item to their menus.
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In “Why Does Fancy Fast Food Make Us Mad?” Rachel Arons addresses the controversy the American public has against American fast food chains. Fast food chains such as Burger King, McDonalds, K.F.C and Taco Bell are constantly being accused for the high percentage of childhood obesity in America. She then claims that in an attempt to please the public and to gain more customers most of these fast food chains are changing their menus to meet the popular demand. Arons then states what people considered which fast food they think as healthy and unhealthy depends on where they come from. I agree with Arons that most fast food chains are changing their menus to please it consumers. McDonalds now offers milk and apple slices with a child’s Happy Meal as a substitute for a soda and fries. Burger King’s menu offers a bacon sundae because bacon has become a popular trend. Not only are people eating more and more bacon they are wearing “I love bacon” t-shirts, “I love bacon” hats, buying bacon flavored toothpaste and bacon scented soaps. Google images even show a girl with an “I Love Bacon” tattooed across her feet. To compete with the fast spreading popular food chain Chipotle, Taco Bell has launched their new Cantina Bell menu. The menu’s food items are similar to the food choices offered at Chipotle. Taco Bell did not only launched the Cantina Bell menu to compete with Chipotle but to bandwagon off of their idea because it has become a popular cultural trend to eat at Chipotle to fast food consumers. I believe Arons’s claim people consider which fast food they think as healthy and unhealthy depends on where they come from is an untrue statement. Most fast food chains are located near each other. Where there is a McDonalds one is likely to find two other different fast food chain restaurants located within a few miles. If Aron’s claim is corrected then an individual who lives near this McDonalds, eats there and considers it a healthy meal choice, would then believe that these other two fast food chains are also considered a healthy place to eat a meal. This is an unreasonable accusation.
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Arons is criticizing everyone including Burger King, food journalists, and the eating public. Burger King, after trying to reclaim its reputation and customers by putting healthier choices on its menus, comes out with this calorie bombshell that is the Bacon Sundae. If they really wanted to be deemed as a healthier place to eat this sure seems like a contradictory kind of move. The eating public also should not be judgemental because if they wanted healthier choices they should go to the grocery store and make dinner themselves. The critics are being too harsh on Burger King, they are trying some bold new ideas to get consumers back and should not be punished for trying to save a failing business. Just because it is not a fancy place does not mean it is not a good dessert. As Christine M. Dress puts it, “if you can spend a thousand dollars on a meal than its ok to eat as many calories as you want because you can afford it, financially, where as a few dollars on a bacon sundae is unacceptable and ghetto.” Just because it is a fancy place does not mean the nutritional value is any better than Burger King. This deals with Aron’s argument because Burger King gets all this discredit for putting out a blatantly unhealthy and “disgusting” item where other fancy places can get away with it by looking “decadent”. Denny’s too has also recently within the past year released a bacon sundae which was a hit as I recall, but I wonder why it is such a different response when a place like Burger King does that. After reading this it actually intrigued me into wanting one. It could be that Burger King has run out of ideas. It is a failing company, and perhaps they just thought it was worth it to take a chance.
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Rachel Arons brings up a good point in that Burger King is going against the new fast food trend of going healthy, and in fact, appears to be mocking it. However, I disagree that Burger King’s new bacon sundae, and fast food places in general are to blame for obesity in American. I think Arons is mistaken because she overlooks the options that fast food places give you. The first option is very clear; one can choose to enter, or simply drive by. In addition, she does not focus enough on the alternative foods one can buy at these fast food places. Arons appears to be mocking many fast food restaurants attempt at a healthy image. I believe that fast food places have definitely improved their menus, in fact making them healthier, and should not be criticized for it. By focusing solely on fast food restaurants, Arons overlooks the deeper problem, which is America’s diet as whole. It not only fast food contributing to obesity, but rather the consumption of sugar, processed foods, and sodium. Certainly, childhood obesity is a serious problem, but fast food is not blame, it is the parents and their parenting. Indeed, it is easy to blame fast food restaurants for America’s problem with obesity, but I believe that is just another scapegoat. By making a restaurant look fancy does not guarantee everything on the menu is healthy. Similarly, fast food restaurants and grocery stores have both healthy and unhealthy food. Therefore, we cannot continue to blame one element for America’s obesity issue. Lastly, let’s be realistic here, do ads promoting delicious food have such a strong effect on a person, that they loses all self control and must purchase the item? I think not. Perhaps I am just speaking for myself when I say, we have control over what we eat.
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In the article “Why does Fancy Fast Food make us mad?” Rachel Arons is trying to argue that the fast food restaurants chains are all being blamed for making the U.S. obesity so high. According to the internet article, two-thirds of U.S. adults are overweight or obese (“Overweight and Obesity in the U.S”). I am agreeing with what Amanda(the previous post) that the fast food chains are doing whatever they can do to grab as much attention as possible. The fast food chains are trying to make their food really unique and different so that people will go back and try their food. Also they give you the option of having healthier food choices like eating salad or lighter items like wraps that makes them seem like a healthier option to go to. I honestly think that these “healthy options” are more of a cover-up and it is the reason why two-thirds of adults in America are obese. The fast food restaurant chains make themselves seem so healthy and yet still cheap so that customers will go back over and over again and I think that is the reason why those adults are so obese and overweight. This new bacon sundae that Burger King recently released is something so different from the other food chains and that is why they would gather up plenty of attention. Arons is saying that since KFC released their Double Down “sandwich” and Taco bell release their Doritos Locos taco, Burger King is trying to be fresh and trying to compete with these other food chains by releasing this Bacon sundae. It is more of a re-brand like what David P. said because maybe Burger King is testing out this item to see how popular it gets. Burger King is testing out if the customers like their new trend, and if so they will continue to release items like these and if not then they will go in another direction.
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Rachel Aron’s “Why Does Fancy Fast Food Make Us Mad?” criticizes Burger King’s new dessert, The Bacon Sundae, and the rest of the fast food industry’s new concoctions is pointless. She brings up this high calorie, high sugar, and high fat dessert but for what? Aron herself acknowledges this is not Burger King’s creation but it is merely a trend by high-end chefs. But they did not receive an article bashing them on how high in calories their desserts are. People need to stop blaming the fast food industry solely on what products they offer. Fast food to obesity is like guns to killing. We can all agree guns do not kill people, people kill people. So why do we blame fast food for obesity when it is the consumer that purchases it and eats it? The American public needs to stop worrying about what company releases what new menu item because if they know how bad it is, and they know this by reading a nutritional guide all restaurants must provide, they should not eat it. Yes it is that simple. We should stop worrying about what other people are doing and worry about ourselves. If anyone is to be blamed, it is the adults and parents who know better but still do the opposite. Parents should be teaching their children not to eat this and do this by setting a better example for their children. Most people would also agree obesity is an epidemic and should be reduced, but mindlessly writing articles about new products out there is not the way to go. Why not write articles on nutritional guides to better educate the readers and public on how to eat properly and stay healthy? If education is the key to a better future, let us apply it to all aspects of life, including obesity and how to prevent it.
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In the article, “Why Does Fancy Fast Food Make Us Mad?” by Rachel Arons, Arons begins with an observation about a new bacon sundae at Burger King but uses that to lead to criticizing Burger King, McDonald’s, and Taco Bell on their recent changes to their menus and images as being somewhat pretentious. I disagree with this perception of the companies. Clearly the fast food industry has been a negative influence on American health culture for the past few decades but I believe the recent popularity in health reform in the fast food industry is a positive thing whether it is to appeal to general public’s changing food standards or to beat public official’s campaigns against child obesity like Arons suggest.
The fast food companies mentioned are exactly that, companies. Their goal is to make profit, and if they cannot move away from the bad reputation that fast food has gotten over the past years, then they will not get any business. Arons herself mentions McDonald’s change in menu and adding more coffee and wifi which is clearly trying to appeal to the Starbucks customer demographic. She also mentions Taco Bell’s healthier Cantina Bell menu, saying that it is taking from Chipotle to appeal to the respectable middle class. However, the point is that it does not matter what reasons these companies have to change their image, what matters is that they are making an effort to provide a change of pace and a better quality food menu. And as for the bacon sundae mentioned along with the Doritos Locos Taco, these are foods gimmicks designed to increase sales and get people to come in and try them. While the idea of an ice cream sundae with bacon sound gross, people are going to being wondering about it and will be willing to at least try it. This is a marketing tool quite often to increase sales and is not going to go away.
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Many bloggers above me have agreed that Rachel Arons is arguing that fast food is in fact, unhealthy. This is going to surprise no one, hopefully. It is fast food and, of course, it is going to be unhealthy. Even sit-down restaurant foods are typically made with a lot of fat, carbs and calories, to make food taste delicious. But instead, of using these restaurants as scapegoats for obesity, we should just acknowledge that they are a business. Their main goal is to make the most deliciously tantalizing foods possible. It is not their job to make low calorie foods, although having some options are nice. This is precisely the reason why people need to learn how to cook meals at home for themselves. They simply cannot rely on fast foods to be the source of their nutrients.
Now, it is interesting that many fast food chains are beginning to have “healthy” options. It is not uncommon now to see salads and wraps at McDonalds or Burger King. Some people might believe that these restaurants are trying to change their ways and trying to be more health conscious. People might think that these restaurants see the rise in obesity and are trying to be responsible and do their part. However, I do not think any of these “nice” reasons matter to them at all. Again, all fast food chains and sit-down restaurants have one thing in common. There are all businesses. And, the most important thing for businesses is, you guessed it, profit. That is the single motivation for every Doritos Locos, Double-Down, healthy salad and bacon sundae. They try to follow trends in eating, whether it is health consciousness or “fad foods.” If society is moving towards wanting more healthy choices, fast food places will definitely change their menus. Or if the trend is deliciously decadent foods, then things like the bacon sundae are born. It is simple and clear; profit it supreme.
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Hearing Burger King has decided to sell Bacon Sundae’s I think this has to be the dumbest idea out there. Yes, there are some people who will buy this product either just to try it out, or because they ridiculously love bacon. I’ve learned that a majority of fast food restaurants have been adding bizarre foods to their menu to either gain attention, or they are simply trying to bring in more customers. Something as a bacon sundae attracts people who are willing to try out any new foods. If you tend to think about how fast food restaurants continue adding new foods for people to try, then you cans see how those who live in America, can tend to see how American is slowly becoming obese. Once someone becomes obese who are they first to blame? The fast food restaurants in which they are buying their food from. As an adult, I am fully responsible for my actions, so other adults should be mature, and adults themselves. You have the choice to eat healthy or constantly eat junk food. The decision is completely up to you. But I see it absurd when grown up adults are blaming the fast food restaurants and not themselves. But I would have to agree with Rachel Aron’s position with the new sundae. If they wish to add more bizarre foods to the menu of their restaurants that’s up to the restaurant. If people decide to try out the food, then so be it. Adults have no one to blame but themselves if they start to become obese. Plus, I feel as If when bizarre food comes out many people just want to try out something they have never tasted, and for McDonalds, Burger King, and all the other fast food restaurants they just want to see their customer rating sky rocket.
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I would like to thank you for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own blog now.
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Arons is criticizing Burger King and eating public in the article. He refers to the nutritional choice of food as of low value. The eating public is also criticized for selecting poor choices by eating in fast food restaurants. I agree with Arons that if the public wants to be healthy, they should make good choices, but l do disagree with Brendan Kelly that public should not be eating in fast food chains. In my opinion, as long as you do not frequent the fast foods, you can still be living healthy. We have to consider how long it takes to sit in a restaurant and be served when you have to go back to the office or on a road drive.
Coudreaut is implying that you can eat the same calories in a restaurant that is not a fast food place. I agree with Christine M. Dress from Philadelphia University that eating at French Laundry does not make it right because it is expensive.
When l reflect on David Zinczenko writing on fast food restaurants in the book ‘They say, I Say”, l do not think he blames the fast food places. He grew up eating in fast food chains for his meals. Balko states in his essay that people tend to make better choices when they are not responsible for payment. I believe this two could agree with each other because none of them is blaming the fast food chains. I do agree with Zinczenko because being in an environment full of single moms and dads, working full time and continuing education, fast food is the quickest meal.
I believe Burger King thought they were introducing a splendid menu given the kind of generation in this decade. In my opinion, the company has lost its sparkle. It might have attracted publicity but in a different way depending on individual basis. The public is divided but with the majority agreeing Burger King was out to get publicity, the bottom line is; education on healthy food is the key thing.
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I think that Arons is criticizing Burger King and the eating public as a whole. It was said in the article that many fast food restaurants are trying to be more health conscious by bringing in better and healthier food to their menus such as salads and apple wedges. The criticism comes from Burger King introducing this bacon sundae that has a whooping five hundred and ten calories! She then starts to criticize the eating public with eating at fast food restaurants in the first place when they are trying to be healthier. I think that Arons makes a very good point here in that if you want to be healthy, you shouldn’t be trying to find it in a place that is known for having fatty, high calorie foods.
Caudreaut makes a valid point in stating that you could get a two-thousand calorie meal at a high end restaurant as well as at fast food one. Why this is relevant to his argument is because it’s showing that fast food restaurants should not be forced to have healthy food at their restaurant, even though that is the way the fast food industry is heading.
David Zinczenco would agree in this argument that it is not the restaurants fault that people are eating unhealthily, since he used to be one of those kids who ate McDonald’s every day. After he joined the navy he was taught how to be healthy and then he realized that people have a choice in the matter and that it isn’t the restaurants fault for people’s obesity. Judith Warner also agrees with the statement that it is the consumer’s choice. But she also thinks that it is a good thing that the government is stepping in and enforcing laws to control obesity. This is the reason that fast food chains are trying to become an image of health instead of an image of fun.
I feel like Burger King introduced the new sundae as a publicity stunt more than anything else. It’s a way of trying to get people back into indulging in fatty calorie foods. It is also trying to make Burger King appear to be more of an elegant restaurant and less of a fast food chain in the public’s eyes. This was I think a last resort type of situation, trying to draw attention by shock value and try to get the attention of the media so that more people come to Burger King.
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I strongly believe that Arons is criticizing everyone. She is telling us how Burger King is trying to get to a new level of a “healthy menu” by adding salads and other nutritious items but they added the bacon sundae. Yet she is also criticizing the public because if they want to eat healthier, why would they want to eat at a fast food restaurant? She mentions how other restaurants have been introducing new foods to their menus like “K.F.C.’s Double Down “sandwich” or Taco Bell’s recent hit, the Doritos Locos taco”, calling them “novelty items”. I agree with her because it seems as though majority of the public is concerned about their health and their weight. Why would people put themselves in situations that may jeopardize their diet or the healthy way of life that they are trying to pursue? Although many people are concerned about their diet, they still seem to eat unhealthy and don’t get the proper amount of exercise.
Daniel Coudreaut’s comment about being able to easily eat a two-thousand calorie meal at the French Laundry is implying that some of the food McDonalds offer on their menu is a lot less on the calorie count and also a lot less on the price of the food. It’s important to Arons’ argument because it is showing us that some people don’t understand what is so unhealthy about some of their food. Also it’s showing us that if you pay an outrageous amount of money for a meal that it doesn’t necessarily make it healthier for you.
David Zinczenko may say something along the lines of how some kids don’t have a choice of what they eat. Their parents are always working and just give the child or teenager money to go find food. So their most likely to go find the cheapest place to eat which may very well be a fast food place. The way the BK bacon sundae looks and the way it is advertised along with the many other foods Burger King provides, may grab the attention of the younger generation. Radley Balko, on the other hand, may say that the BK bacon sundae is just another option on their menu. Nothing really changed. The way people eat is their business and nobody else’s. The government is getting too involved with people’s daily habits, whether they are good or bad. People should take into account for their own actions and take responsibility for them. I believe that they would agree with some of the points provided by Arons. Meaning that the upper class citizens would have more options because they already have a sense of understanding the significance of nutritious foods. I agree with Mr. Zinczenko more on the subject because it is everyone’s right to have an opinion. Some people’s opinions are to diet, exercise, and eat healthy foods. Others say that they can do what they want. Some people don’t have the time during the day to eat healthy food because they have a fast paced job and don’t have adequate time to get something nutritious. When you have to just grab something and go, health usually isn’t a concern. It’s more along the lines of “I have to get back to work.”
In my opinion, Burger King used the bacon sundae to generate publicity and incorporate more sales among the other food on their menu. People may think that, “If they have an item on their menu like this, what else do they have?” Thus bringing the public into a BK just to see what else they have on the menu. As Arans says “The fact that the sundae is being received less as a charming upscale menu flourish and more as a vulgar symbol of fast-food decadence is a testament to how deep that stigma runs”. Some people may inquire that they like BK’s food (or any other fast food place for that matter) and will continue to go there.
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Arons is criticizing the people and Burger King. It’s crazy how Burger King comes out with a bad nutritional product when they are trying to be more of a healthier restaurant. The people say that they want to be healthier, but still eating fatty foods, such as the new sundae that Burger King created. Burger King is trying to change their view on things and to be healthy but all within that process they are being criticized by food journalists. I agree with Arons on the fact that there are so many people that want to lose weight and by doing that stop eating unhealthy foods.
What Courdeaut is saying is that he can go to the more expensive restaurants and purchase the same value product that are being served at these fast food restaurants. So the food critics should look at the big picture and not just a certain group.
Reading what David Zinczenco had said, he would agree to the argument that it is the people fault not the restaurants. Everyone has choices to make so if they want to eat unhealthy then so be it or vice versa. David was a person that likes to eat the fatty foods, but once he joined the Navy he learned a lot about how to be a healthy eater. Judith Warner would also agree to the fact that it is the people’s choice to buy unhealthy foods. She is glad to see that the government has been watching and now enforcing laws that can control obesity, such as in New York the restaurants cannot sale large soda drinks.
I believed that Burger King created the sundae for the publicity. Also to get more sales on that particular item and the other products they sale. It’s nice to see that Burger King came out with a new trendy taste even though the bacon has been used with desert before. The people will eat whatever they like even if it’s from Burger King or not.
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In the journal, Arons was not criticizing the food journalists or the marketing officers in BK. She had quoted the words from Adam Martin. Adam said that the Bacon sundae in BK was “insulting” and “manipulative”. The object that Arons had criticized is this situation itself. Not only about a newcome food in an imbalanced diet was published but also received lots of praise and chase. Daniel Coudreaut implied that high caloric cannot be the reason to deny that fast food it’s cheap and coarse. In his opinion, he could buy a meal in very low price with as much caloric as a very expensive French dinner, in other words caloric cannot be the factor to decide it’s junk food or not. This point was exactly refuted the opinion Arons was brought out in the journal. From the chapter 16, there are two authors, David Zinczenko and Radley Balko had written “Don’t blame the eater” and “What you eat is your business”. Both of these articles were mentioned about that choosing food should not be influenced by others, people should think about what they truly need. They would support the new bacon sundae. In my opinion, fast food has its reason to exist, cheap, fast, and high caloric. It let people who didn’t have enough time to have a lunch can eat something to obtain energy. That’s all, nothing else. Therefore people won’t care about how it tasted too much. Here is the reason why a luxurious French meal could be sold for hundreds dollar but the fast food that has same caloric only sold for fifteen or eighteen bucks. In this situation, because of the advertisement and publicity, bacon sundae was being a well-known product. Then people always like to choose the thing he/she familiar with and that’s why bacon sundae can be successful.
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Honestly, this whole bacon kick is nothing new. Down south where I’m from we have the There are several five star restaurants throughout the United States that have 2 pound deep fried slab bacon as a meal. I feel like Burger King is just cashing in on what the rest of the upper scale restaurants are doing. I personally, love bacon. Sweet and Salty is a great combination. I believe all fast food restaurants have one thing or another that someone is going to think is unnessesary or ridiculous. I think the 10 taco box at Taco Bell is excessive but people like them and they make money, so who’s to say.Honestly if you dont like the idea either don’t eat the product or don’t eat at the restaurant
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They say that bacon makes everything BETTER; well I am not buying it. How can an ice cream sundae topped with hot fudge, caramel and bacon be BETTER for your heart and arteries than frozen yogurt and fruit? In Rachel Aron’s posting in The New Yorker, she criticizes the Burger King for trying to rebrand themselves as having healthier options and then going ahead to release this Bacon laden sundae. Aron’s states “In the context of such changes, Burger King’s bacon sundae represents, somewhat paradoxically, part of the company’s attempt to break free from the fast-food stigma and reach out to a larger audience of more savvy, health-conscious eaters.” Those health-conscious eaters aren’t the ones who will be ordering the sundae, it is those who are already obese and don’t have any worries about what they put into their bodies. While I agree with the writer that there is probably some fast food snobbery involved, it ultimately comes down to each individual person and the choices they make to eat healthy or not. Eating a bacon sundae isn’t better for anyone’s health, except for maybe Burger King’s financial health.
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After reading this post I thought the author was trying to stress how fast food companies claim they are providing their audience with healthy food items, but then they come out with a sundae that is terrible for your health. I think that these companies are going to say whatever their customers wants to here. If bacon sundaes were a novelty in 5 star restaurants I think Burger King was just trying to stay a head of the power curve. Although I do agree with the author Rachel Aron that bacon on a sundae is absurd and not good for anyone’s health. I think it comes down to what the customer wants and fast companies are there to make money so therefore they are going to provide what the customers want. – Ashley Booker-
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They say there is nothing wrong with having bacon on a sundae because bacon makes things better, but there is! There is 510 calories in this sundae between the ice cream, caramel sauce and the bacon. It just seems wrong to let a fast food company serve something like this. Its asking for trouble and lawsuits when people start eating these all the time and they become overweight.
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Rachel Arons states, “At first glance, the bacon sundae seems like a proudly low-brow fast-food novelty item in the tradition of K.F.C.’s Double Down “sandwich” or Taco Bell’s recent hit, the Doritos Locos taco, which features a giant nacho-cheese-flavored chip in lieu of a traditional shell.” This is just another high calorie choice to add to their menu already full of other high calorie choices. On the other hand, this is just another way of trying to help their sales, by coming up with new ideas. Let’s face it, this isn’t exactly a surprising menu option for a fast food restaurant. People who are eating at fast food restaurants, should be able to make their own decisions on whether or not to order this “new calorie bomb.”
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I believe Aron’s is criticizing Burger King and the fast food eating public. Many fast food restaurants have been trying to step up their game by putting things like salad, wraps and more “healthy” items on the menu. She criticizes the nutritional value in the bacon sundae, going on to explain how many calories and grams of fat are in it. She criticizes the fast food companies attempt to change their way in advertising to advocate health more. I agree with Aron because she makes a good point; if you want to be healthy, stay away from fast food!
Caudreaut makes a good point in stating that basically wherever you go, you can eat a two thousand calorie meal. This is relevant to his argument because it depends on the nutritional value of the food. Fast food restaurants are known for their unhealthy items, so why should they have to change their food if the consumers know what they are getting?
David Zinczenko would be one of the firsts to agree in this argument. He was one of the kids that ate at McDonald’s and fast food restaurants almost every day, because of his mother’s work schedule. Upon entering adulthood, he was able to work off the damage he had done to his body when he was a child. He was taught how to be healthy and that it was not the restaurant’s fault for obesity; it was the personal choice of the consumer. Judith Warner would also agree that it is the personal responsibility of the consumer. She also believes that it is a good thing that the government is stepping in and trying to stop obesity in children from getting worse.
I think that Burger King came out with this idea to get attention. They want people to buy their product, so when they come out with a new bizarre menu item. The likelihood of people going to their restaurant is much higher because of the item. It says in the article how Burger King went down in revenue, so I believe this was a desperate attempt to get more customers.
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It is obvious that the idea of mixing bacon with ice cream chocolate and caramel is very controversial; delectable to some, revolting to others. However, why is it that the flavor of the thing is what immediately comes to mind? Why is it that, in Arons’ article, the health risks to eating such a thing are explained, but in the comments to the article the flavor is the main topic? Why do we care so much about the trivial things, but never look at the big picture? No one seems to mind what happens in the long run, and i believe that if people began to look ahead and use a little foresight, the fast food corporations would run out of business, because people would realize that paying for cheaper unhealthier food now will save them money now and fill their stomachs, but their payments to health care will leave their wallets empty and hungry.
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Americans want their freedom of choice, however, such a high freedom of choice makes it harder for federal regulations. Still, people today are better educated about what is healthy or not, so the restaurants are responding to the demands of what people are choosing to buy. Burger King has the right to make their product based on what consumers want; however, there should be regulations on ingredients in their food. Like it or not, if we do not address obesity, America will find itself losing freedom of choice as the necessity for regulations dominates.
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I believe that Arons is right on criticizing the fast food industry by introducing these huge, calorie exploding meals to the public but I just find this article pretty funny and comical per say. The fast food industry is a joke; they throw gimmicks to try to persuade the normal, middle class Americans to eat at their restaurant. Like burger king in this article; who doesn’t love bacon, like really, it’s the American way of life. Bacon, eggs, pancakes: all example of what America is prided on. Not only do they picture the bacon in a majestic light, like little sprinkles on top of a sundae but don’t forget what is underneath all those crispy flakes of slaughtered pork goodness: Ice cream! Like the kids say “Ice cream, you scream, we all scream from ice cream,” Its childhood at its finest. It’s every little kid’s fantasy served daily in a Styrofoam cup that will probably end up in some whales blow hole in the middle of the Atlantic. But don’t forget the kids mini-van driving soccer mom, she can get her healthy Asian salad or a chicken wrap to go; you know, to help watch her figure. Oh America!
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I believe Rachel Arons is criticizing Burger King for creating a bacon sundae or trying to rebrand their company. Companies that have been losing customers or have downgraded their companies are looking for new ways to regain customers. Who can blame them? I think Burger King is doing the right thing by trying to bring a change into their menu. All Burger King is trying to do is grab attention from the public. Making sales and keeping the company up and running is the most important concern for the company. Rachel Arons is criticizing how Burger king is trying to be part of the upscale restaurants by adding “upscale light” to their menu such as salads and wraps. As a society, we like to follow trends and today the trend of eating healthy is hitting the market. As she mentions that McDonald’s, Taco Bell, and other fast food chains are going with a healthier menu. Burger king had to follow the lead because in order for a company to stay in business they need to keep in the ball game such as in any other industry in America. She also points out how Burger King is rebranding their name by getting a new slogan from “Have it Your Way” to “Taste is King,” like any other company that revolutionizes themselves. Also, let us remember that not everyone in America is into the healthy revolution and some Americans enjoy bacon on their sundaes. I think this article is over exaggerating the fact that Burger King is being contradicting with their food. Americans expect Burger King to have their sundaes, hamburgers, and crown hats and for those who blame fast food chains for their extra pounds, obviously do not know how to control their eating disorders. Anyone is able to say no to the bacon sundae and yes to salads.
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Although I do not care for the combination; I know several people that do. Their has always existed a confectionery dynamism between the respective tastes of salty and sweet. I would have to give some credit to Burger King for unveiling this dish for which the parallel competition (McDonalds, wendys, arbys, etc.) has very little in terms of comparable food items to offer. Burger King has tapped into that niche of salty/sweet food lovers, who are inclined to buy; and have very little options to spend their buying power on a related item; without paying a good deal more(convenience and low cost of fast food) Given that Burger King is for all intents and purposes; a conglomerate unto itself, when this niche is tapped into; it is done uniformly. So any subsequent growth following is measured on an exponentially larger scale because of the sheer quantity of the various respective business’ alone. Consider All the various burger Kings worldwide; any “change” that takes place has much larger benefits (and losses) from a fiscal standpoint than a business operating on a “mom and pops” from a local business type standpoint. Profits of those niche are measured on a much smaller scale because they only have one or a small quantity of businesses at play. Burger King occupies a greater myriad of demographics each with different given circumstances making them more of less likely to be a consumer. So it is much more likely to be economically feasible for BK to promote new foods because the respective demographics tend to counteract each other, and potential losses incurred are usually relatively small. So the idea is many “small” counterparts respective the larger whole now have a broader appeal (which promotes purchasing of complements- “While I’m here I may as well get a burger too”. So the fiscal implications are on a global scale obviously; the difference being how individual business can operate depending if they exist in the field of macro or micro as it pertains to the structuring and decision-making of business relative to each. I still maintain that BK didn’t err in their inclusion of this new product, as long as it is economically feasible and their is a niche to service; the contents of the food are truthfully irrelevant from a fiscal perspective.
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In the article, “Why Does Fancy Fast Food Make Us Mad?” by Rachel Arons, Arons uses Burger King’s new bacon sundae as her starting point to criticize all fast food restaurants. I believe Arons is trying to get her audience to realize that the fast food industry is trying to manipulate people into buying and consuming their products. She wants all people to know that the fast food industry does not care about the well-being of its consumers and that they are only concerned with making profit. Burger King’s new bacon sundae is described as being a cheap and widely available ice cream that is topped with chocolate, caramel, and pieces of bacon. The way Burger King presents their new item makes people want to buy it because it looks fancy. The whole point of presenting the ice cream as looking fancy is to appeal and capture its audience’s eyes. Burger King has succeeded in manipulating people into buying its five hundred and ten calories, eighteen grams of fat, and sixty-one grams of sugar ice cream because even I was hooked when I saw the delicious sundae.
Since fast food restaurants are only concerned with making a profit, they have to keep inventing new and unique items that will capture the eyes of new customers. Taco bell, for example, has released its latest item, the Doritos Locos. Anyone who likes Doritos will want to buy and consume this taco. Taco bell was also successful in manipulating people’s minds into buying this new item because Taco Bell’s profit ratings have increased during its release.
People should open their eyes and be aware of what fast food industries are doing to them. Their food is only meant to look appealing so that people will buy them. Once people learn to say no to fast food, they will make healthy choices and decide not to eat a sundae covered in pigs fat.
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I agree with what Rachel Arons is trying to say. People find it nasty and wrong when fast food places try and create something fancy they would find at a normal restaurant. There is no big difference between the things being mad. The biggest difference is the location that it is made. Why should it matter where the food is made? It is going to have the same ingredients at both locations. They might taste a little different but in general it is all the same thing. I personally would not mind eating a bacon sundae at Burger King. I know it would be as bad to eat anywhere else or maybe even worse. The biggest thing also is that I am sure it would be cheaper to buy something like that at a fast food place then at a restaurant. People might think that just because it is cheaper, they used cheap and less ingredients. That might be true but what else should you expect from a fast food place? People that already eat there should know that the food there is not made with the best quality. That is why it is called fast food. If they want to eat a fancy high priced item then that is when they should go to a restaurant. People should not get mad when fast food companies try to invent new things to their menu. They should at least give the food a chance. They cannot complain about how unhealthy it could be because if they cared so much about eating healthy then they would not be eating at a fast food place to begin with. I love fast food and would never rule anything out of any place just because of its location. I know I am not eating healthy so it does not matter to me.
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That’s the kind of image that i really thing is super image like. If more images very real like this were out there we’d be super full of graet images in the world.
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トレンディなハンドバッグ アウトレットデポは、しばしば数までの間。必要がありますのためのスペースモダンなデザイナーと特定絶妙な作品大幅に。私たちタグもシート以来、完璧アプリケーションは非常に手頃な価格のみ 230 ドルの。じゃない丁寧通常の人この経済不況。
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Arons is criticizing Burger King on their new creation, the “Bacon Sundae”. I know this because Arons specifically talks about this new creation in her blog. She argues how this new item came on to the market at the wrong time because were trying to drift away from childhood obesity. I agree with Arons not only because of bad timing but also because a Bacon Sundae does not sound appetizing and it should not be sold because it is very fattening and high in sugar.
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Everybody loves bacon and a lot of people will say bacon makes any thing better. I have seen bacon covered french fries and bacon waffles, even bacon flavored gum. However, bacon on ice cream is not a huge shock for me. Burger King using bacon for their newest sundae is in my opinion, gross. However, it does not bother me. The thing that I find gross about it is the fact that Burger King and other fast food restaurants are constantly criticized about what type of meat is actually in their foods. So I question if the bacon that’s on the ice cream is real bacon. In the article is said that Burger King was doing really bad involving sales so, this was part of their way of trying to increase them. I do not know who came up with this idea, but they are actually pretty smart. I don’t know one person that wouldn’t try anything that’s covered in bacon besides me. I however, am not a huge fan of bacon. I understand it is very fattening, but so is other foods. People see it as super fattening because it is coming from Burger King, not because it is an ice cream sundae.
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I agree with Aron regarding burger king coming out with a bacon Sunday years after bacon became popular. However Aron’s article is not clear on what he is trying to convey. He is not criticizing the menu item and goes on to describe the bacon Sunday in great detail which can leave those reading his description wanting to try it. By the title of his article, “Why Does Fancy Fast Food Make Us Mad.” I thought he would be shedding light on the obesity dilemma plaguing our society but, that was not the case. I personally like that the fast food industry is rebranding itself to more modest mission statements and cleaver idioms that can be related to eating healthier. From the article it would seem that fast food companies are focusing on not only maintaining profits but aiding to the public’s urgent need of eating better. For example, McDonalds was once brutally criticized for its now discontinued supersized menu items. The fact that McDonalds now has healthy side dishes to choose from such as apple slices speaks volumes. In regards to Taco Bells Doritos Locos which did make the company a vast amount of money, they are now creating healthier menu items as well. I for one cannot wait for their Cantina Bell menu to be released. Aron did not stick to a specific topic but when she quoted Daniel Coudreaut about eating a two thousand calorie meal in a restaurant being just as easy as people say it is in fast food restaurants I was inclined to agree with this statement. Unhealthy food choices are everywhere. Even in a whole food store where healthy choices are likely to be found one can over eat leading a once healthy meal to be loaded with unnecessary calories. No matter what type of food is being sold by the fast food industry there will always be food choices that are bizarre to some while beloved to others.
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Rachel Arson’s take on the Bacon Sundae at Burger King has raised the attention of many Americans. I remember when the bacon sundae first came out, and how disgusted I was with the thought (maybe because I am not a huge bacon fan). I could not believe that Burger King had the audacity to do such a thing, and their advertisement of ¨five hundred and ten calories, grams of fat and eighteen sixty-one grams of sugar” did not make the idea any more appetizing. I completely agree with Arson’s idea that Burger King did this as an attempt to attract and gain more customers. Obviously it did not work otherwise it would still be around.
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The thing about it is that they are trying to gain publicity off of such a strange food but they also use test groups to see if the item will fair well or not. I mean, when you look at it, BK would have to expect that a weird item like this would get a lot of media and that is what they want. look at it like this: once it is released the media will see it and one of the groups will think that it is news worthy are talk about it. Then, out of competitive impulse the rest will do the same, and then the next thing you know BK is all over the news and they just got ton of free advertising.
As another point the developers of BK foo do control groups to see if people will actually eat the food. They do this in order to prevent the spending of money on something no one will buy. So that means that there are a lot of people that find this bacon sundae appealing.
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Aron is saying that many people are prejudiced towards fast food places. I know a lot of people that look down on Burger King and the people who eat there, and more than anything else, it is because of class. I think people use health more as an excuse. Just as Coudreaut said, you can get calorie heavy meals anywhere, and it is extremely easy to make foods sound disgusting and unhealthy. I remember a middle school science teacher handing out a paper preaching the dangers of dihydrogen monoxide, how it’s found in tons of deadly substances and used in the process of making plastic. It read all sorts of awful sounding things about this mysterious chemical. But then the teacher wrote the formula for it on the board: H2O. People will talk about what sort of terrible things fast food chains but in their food or will criticize sundaes with bacon on top, but conveniently not mention the sort of ridiculous food we consider gourmet. We’ll eat snail and awful smelling fruit (durian). I’ve heard someone call maggot cheese a delicacy. But when you put bacon on top of ice cream, you’ve gone too far. I bet no one would be complaining if it was sold somewhere fancier. Fast food may not be as healthy as higher class restaurants, but disgusting ingredients and calories are not a real reason to treat them with that much disdain. It has always been about class.
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in the text I agree with Zinczenko that the places are just quick, easy, and cheap for young teenagers. their parts should had warn them and explain healthy eating habits to them. Balko also agrees that obesity is because of the lack of personal responsibility. also he explains that it people should have to pay for letting themselve get the way that they are. i believe that they would agree with each other as you dont know what you are eating.
Burger King, i believe is going on public interest. this sundae is a heart attack waiting to happen.
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They say that one can eat anything with bacon, I disagree. How can this million calorie sundae not only topped with fudge, but with bacon at the bottom be better for you. This is just not valid. I agree with Rachel Aron’s stance that there is fast food snobbery involved. These franchises try and get the already obese people to come back. On the other hand, it is the individuals choice as Mr. Nudd states. The individual has to decide whether he or she should consume such a desert. Burger King is trying to market a certain crowd. If we can educate them before making their decisions, then we will be better off with fighting obesity.
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