Coca-Cola cares: Andy Bellati on Big Soda’s doublespeak

Is Coca-Cola better for you than water? That depends on whether you’re the one drinking it or the one selling it. Nutritionist and health advocate Andy Bellati discusses a Coca-Cola campaign that was not promoted in public media; his essay was published in November 2013 on the blog Civil Eats.

Read it here: Bellati, "Coca-Cola’s assault on tap water”

 

  1. A key element of Coca-Cola’s rhetoric is the concept of “working together.” Coke’s CEO can claim the company works alongside public health advocates and shares their goals, but Bellati argues that the concept is problematic in practice. What is his reasoning, and is it persuasive? Why or why not?
  2. Bellati’s article follows a custom in online writing of omitting conventional citations in favor of embedded links to information sources. Without additional prompting, how likely are you to click on any of the links provided? Would you rather see a conventional list of references at the end of the article? Why or why not? What are the advantages – and disadvantages – of both styles?
  3. Read (or re-read) the essays by David Zinczenko and Radley Balko in Chapter 16 of your text. How does Bellati’s piece about the “suggestive selling” strategies encouraged by Coca-Cola’s Cap the Tap program undermine or support their respective arguments about our personal responsibility for what we eat? Imagine the three authors in conversation. How might each respond to the others?  Point to statements in each essay that support your speculations.
  4. Although Bellati only proposes that “health advocates…remain vigilant” about corporations’ marketing tactics, some might go a step further and argue that Coca-Cola and similar companies have no legitimate role in public nutrition programs such as those undertaken by Michelle Obama. What do you think? Would you trust nutrition advice from the Coca-Cola company? Why or why not? Write an essay addressing these questions and discussing what role, if any, Coca-Cola (and related companies) should play in safeguarding their customers’ health and well-being. 

94 thoughts on “Coca-Cola cares: Andy Bellati on Big Soda’s doublespeak

  1. kaylee g's avatar kaylee g

    In the article “Coca-Cola cares: Andy Bellati on Big Soda’s doublespeak” Andy Bellati talks about how Coca-Cola has begun a campaign to “Cap the Tap”. This campaign was started by Coca-Cola in order to maximize their profits. Bellati explains the campaign in which waiters and waitresses use suggestive tactics to convince customers to order anything other than water. As much as Coca-Cola may like to believe they are helping fight obesity, they’re one of the main factors of it. This campaign will do nothing other than make money for the Coca-Cola company, and harm their consumers by convincing them that ordering calorie and sugar loaded beverages is healthier than water.

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  2. Helen's avatar Helen

    I believe the Coca-Cola company contradicts itself a lot. They say they support a healthy lifestyle, but promote soda, which is full of ” empty calories and tons of sugar. Also Coca-Cola tells servers and its employees to “cap the tap”, basically saying to stop serving water and sell more profitable beverages, but again they contradict themselves and support the First Lady’s “drink up” campaign, a campaign which promotes drinking water and staying healthy. I don’t blame Coca-Cola though because they are a business and they are trying to sell their product at any means to make a profit.

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  3. Very few drinks are better for you than water. Non-sugary herbal tea, cranberry juice, and orange juice are all healthier than water. Soft Drinks (especially Coca-Cola) are NOT healthier than water. The body is mostly made up of water, so our cells would much rather absorb all of the liquid water than have to find the pure water in the Coca-Cola solution. The number one diet change you should make when trying to lose weight is to stop drinking soft drinks. Coca-Cola causes weight gain because of high total carbohydrate and sugar levels, with 138 calories. Water on the other hand, has 0 carbs, 0 grams of sugar, and 0 calories. Muhtar Kent is obviously not “working together” with the population to fight obesity. Many companies, including Coca-Cola value personal income more than widespread health. The overwhelming majority of dietitians agree that people should put down their can of soda and pick up a glass of water!

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  4. Ben Mathew's avatar Ben Mathew

    In the article, “Coca-Cola’s assault on tap water” by Andy Bellati, argues against Coca-Cola’s “Cap the Tap” program and their double speak. I agree with his points. While attempting to solve the obesity problem, Coke is trying to stop the drinking of tap water. This program was created simply for profit. I agree with Bellati’s view because of Cokes negative health effect and the programs profit.
    Coke is not a healthy beverage. As Kaley Weldon stated, “Coke products are filled with sodium, sugar, carbohydrates, and caffeine”. However, Coca-Cola offers that these are not empty calories, and that “much of the population ‘relies’ on the carbohydrates (AKA: sugar) in soda”. With their new program, Coke is contending against tap water, which is popular because it’s an affordable, healthful, and refreshing beverage. Considering the program it is clear that in the industry, profit is prioritized over health. Coca-Cola offers to teach waiters how to suggest the beverages to their customers because tap water “pours potential profits down the drain”. While saying that obesity is a problem that everyone needs to work together to fix, Coke is offering to suggest sugary beverages. “Food and beverage industry will do whatever it can to maximize profits”. The “Cap the Tap” program shows Coca-Cola’s objective of dismissing tap water for profit. It is important the consumers drink, but not in the form of empty calories.

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  5. Maren Jorgensen's avatar Maren Jorgensen

    This is not the first time that big business has been caught contradicting itself in the name of profit. Therefore, it is of no surprise that Coke would align itself with initiatives that encourage healthy eating and drinking while simultaneously developing programs that discourage the consumption of tap water at restaurants. Large corporations are notorious for ignoring the needs of the people they serve while focusing on their bottom line. Coca Cola has marketed itself all over the globe, including nearly every American restaurant, and they do not want to hinder this forward momentum. Double speak is not a marketing tactic employed solely by food and beverage companies; it is a powerful tool that confuses and infuriates the public. The truth that Coca Cola fails to directly admit is that consumption of soft drinks play an integral role in America’s obesity epidemic. By supporting healthy dietary habits Coke deflects the purely negative attention that would otherwise be attached to their product. As for its “Cap the Tap” program, Coke will find anyway to make money, even if it requires skillful manipulation of American consumers.

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  6. Alexandra Ro's avatar Alexandra Ro

    Andy Bellatti explains in his article of the increased efforts of the Coca-Cola company to lower the popularity of tap water in restaurants around the world. I agree with Bellatti that Coca-Cola’s claims are misleading because of their intense focus on their company’s profits as well as their assumed support for a “health-conscious” society. Coca-Cola is an industry, and in order for it to stay up and running, it’s first priority is to produce profit. The description of Coca-Cola’s “Cap the Tap” program clearly states to restaurants that “every time your business fills a cup or glass with tap water, it pours potential profits down the drain”. Their suggestions for waiters to persuade their customers out of drinking tap water to sugary beverages only proves to be for their own benefit. Pushing “empty calories on restaurant patrons” contradict the supposed incentive restaurant that employees may receive from the beverage company. It could result in lower reviews and customers for the restaurant because of their indirect advertising for Coca-Cola.
    There is no doubt that Coca-Cola must not only maintain growing profits but also positive publicity. Their partnerships with health organizations such as “the Academy of Nutrition and Dietetics, the American Society of Nutrition, and The Obesity Society” create a facade of the company’s full support behind such health-oriented initiatives. For example, many of Coca-Cola’s executives dispel the existence of empty calories, saying that much of the population “rely” on the carbohydrates in soda. They lure people in with their common goal of a healthier demographic in an attempt to raise their revenue through these consumers. Such “Big Food” industries will continue to put their business before public health for more power and control. So next time when you are debating between a carbonated beverage and a water, pick the water. It will benefit you in ways soda could never accomplish.

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  7. Kenshara Mayo's avatar Kenshara Mayo

    Many people are addicted to both tap water and soda. Either of these items in a sale could make for great profits in an organization. Coca-Cola’s “Cap The Tap” campaign helps them sell both water and soda. Bellati argues that even though “health advocates… remain vigilant” about corporations’ marketing targets, others might believe that Coca-Cola and other companies have no further interest in nutrition programs other than the profits.
    I agree with Bellati because companies, like Coca-Cola, know that most “of the population relies on carbohydrates (a.k.a sugar) in soda.” Companies use this want to their advantage. When people want less sugar in their drinks, companies don’t do it to help them with their health. I wouldn’t trust it because it “prioritizes profits over health.”

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  8. Brandon Laughlin's avatar Brandon Laughlin

    I agree with Bellati because he states that Coca-Cola is doing this to make a profit. Water makes up 75% of the human body. There is no possible way that Coca-Cola products are healthier for people with the sugar, carbohydrates, and caffeine it contains. I believe Coca-Cola is trying to decrease the tap water drinking in restaurants. The company is trying to sell more of their product to make an incredible profit; they could care less about the people suffering from obesity.

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  9. Jack O's avatar Jack O

    The concept of Coca-cola working alongside health advocates is problematic due to the fact that they are pushing restaurants to sell more soda over water. Soda is a very unhealthy beverage compared to a glass of water. Health advocates cannot successfully work alongside a company that promotes the consumption of soda over water. Bellati’s reasoning is persuasive because he points out the fact that Coca-cola launched a campaign that promotes consumption of soda over water. I agree with Justin H in that whatever choice of beverage one drinks is up to them.

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  10. Josh's avatar Josh

    I say that I would trust the nutritional advice from coca cola because they see what is happening to people In this world and that maybe they can help us find out what we need to improve in the children of Americas diet

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  11. Tabitha L's avatar Tabitha L

    In Bellati’s article, he explains the new program “Cap the Tap” designed by coca-cola to promote less drinking of tap water and more on their products. The employees of these companies are forced to encourage customers to drink more soda verse drinking water. Many are arguing if this is a healthy move or just an easier way to make money. Part of the program is even encouraging costumers to buy water bottles instead of drinking tap water. I got the impression that Bellati agrees and believes that this campaign is all about the money for the company’s and not health.
    Bellati doesn’t fully focus on the responsibility of the eater as much as Balko did. I feel he would fall around the lines of it being the companies and the governments fault, like Zinczenko discussed in his essay. Balko believed that it is the eaters fault for become obese or not taking proper precautions.
    I would agree with both Bellati and the majority of people on this blog that these companies are just out to make money. They aren’t looking out for the customer’s health; they just want to make a profit.

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  12. Kate Waeltz's avatar Kate Waeltz

    After reading through this article, and Coca-Cola’s say on tap water, I would not trust nutrition advice from this company. I believe that they are saying this to make there products more profitable. There is nothing wrong with asking for water, and discouraging people from that, to buy sodas filled with sugar, is forcing people to take in calories that they may not need, or want. This company, and many others like it, value profit over health. They say obesity is a major health issue, and it takes all of us working together, and doing our part. They say this, but there part is forcing high calorie drinks to customers, which is not helping the problem. They say that if people are worried about the health risks they should order a diet soda, iced tea, or a smoothie, but really I believe these are not much better then the regular options. As it stands, I believe that taking nutrition advice from coca cola is not benificial for anyone.

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  13. Tracy Nguyen's avatar Tracy Nguyen

    Coca Cola is wanting to change their product label by providing consumers a campaign called, “Cap The Tap.” Coca Cola is wanting to promote their product in order to get more consumers buying their drinks and water. I don’t think it’s right that Coca Cola is in control of what the consumers want to drink. I believe that everybody should drink water because the majority of our body is made up of water. This is why people should start drinking tap water.

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  14. Stone Allen's avatar Stone Allen

    I agree with Bellati because he shows everyone that the CEOhe is stating that Coca-Cola is doing this to make a profit and doesn’t care about the human health problems soda is causing. Because water makes up 75% of the human body, it is impossible that the Coca-Cola products are healthier for people. There is a lot of sugar,carbohydrates and caffne in the products which is a recipe for disaster. I believe Coca-Cola is trying to decrease the tap water drinking in restaurants all around the country to gain not only a profit but to have people drink nothing but Coca-Cola products. The company is trying to sell more of their product to make an a profit like no other drink company has. They could honestly care less about the people suffering from obesity and all the problems people are having.

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  15. Tracy Nguyen's avatar Tracy Nguyen

    I want to extend my response by commenting to Kaitlin Andersen and Chase. According to Kaitlin Andersen, Kaitlin states that it’s wrong to pressure consumers upon what they should drink and what they shouldn’t drink. I agree with Kaitlin Andersen because it should be the individual decision on whether or not they want to drink what’s being advertised. Also according to Chase, Chase explains that the Coca Cola’s campaign is a great advertising scheme and it should still be the consumer’s decision if they want to help with the campaign or not. I agree with Chase. I agree that that the company is trying to grow their company, but it’s the consumer’s decision if they want to support Coca Cola.

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  16. Adam Michalak's avatar Adam Michalak

    Coca-Cola is giant brand name in the refreshment industry. This new “Cap The Tap” campaign is just another way for Coca-Cola to solve their rising concerns for their own profits. Though they promote good health to side step the criticisms of health organizations, they still try to make consumers purchases one of their sugary drinks. They do this by attacking restaurants and forcing the “Cap The Tap” principal on them, so that they can put people trying to live a healthier lifestyle at a disadvantage. Thats why I don’t think Coca-Cola should be participating in nutrition programs like Michelle Obama is doing. We should not trust a companies that is trying to put restaurants to sell more sodas then water so that they can make a quick buck. What coca cola should be doing is focusing on a way to make their drinks healthier for the public but still have that taste so that it can keep all the old consumers it had and gain new ones with the new health benefits.
    I would like to comment on Tracy Nguyen post. I agree with you people should not dink soda and should focus on drink water and other refreshments that are healthy for you. But Coca Cola not controlling what consumers are drink their just trying to push their products on to consumers so that they can make more money, this is not a new concept, its what every company that is a producers want, they want money.
    I would like to comment on Josh post. I disagree with you. You need to realize that Coca Cola knows its drinks are bad for people and yet they still sell them. like I stated in my post and many others have to their stepping into the nutritional health programs so that the public will leave them alone. they don’t care about their consumers all they care about is make money.

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  17. No, I would not accept nutrition advice from Coca Cola. How could they possibly give us nutrition advice if they are producing unhealthy products themselves. It wouldn’t make any sense to believe that they know anything about nutrition because if they did, their products would be healthier for us.

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  18. I also, agree with Rachel K. and Kaley Weldon. In Rachel’s argument I do believe that the downplaying of water which makes up more than half of our bodies is a poor choice. I also, believe that they are just trying to brain wash us to believe that they have healthier chemicals in their drinks, which in fact they do not.And Kaley, stated that in her blog when she said, ” it is filled with many chemicals that are not beneficial”. This implies that if people actually are persuaded to believe this company they will be very unhealthy.

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  19. Willam M's avatar Willam M

    1: He said that coca-cola works alongside public health advocates but this does not make much sense. Many of the policies put into place by the public health advocates would in deed lower coca-cola sales. Now why would coca-cola work with a group of people who would lower their sales? Although it is confusing the author does make an convincing appeal. “Coca-cola is a very profitable company and it wouldn’t surprise me if they partner with a health advocate group” said one commenter. ” I understand that they are a business that is trying to gain a profit but I dont think downgrading water, which makes up 70% of our body, is a bad thing” said another.

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  20. Dustin Mattingly's avatar Dustin Mattingly

    It is interesting to learn about how big soda companies are essentially “putting on a face” to advocate healthy living; while at the same time encouraging workers to push their unhealthy products on those that initially want the healthier choice. However, it does eventually come down to a simple fact: it is up to the individual consumer to choose what is best for them. Although big soda companies such as Coca-Cola perform behind the scenes acts to help you make the unhealthier choice, the facts are still there. Everyone knows how detrimental sodas can be to your health, and so it falls to each and every one of us to make the right choice.

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  21. Imani's avatar Imani

    coca cola doesn’t care about peoples health they are just trying to make a large profit off their merchandise. I don’t think coca cola is wrong for doing so because I am almost sure that everyone who buys the products know that they aren’t good for them. calories and fats are labeled on the bottles also.

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  22. Samim Alokozai's avatar Samim Alokozai

    Lets face it, at the end of the day everything comes down to money. Coca-Cola does not care about anyone or anything. I am pretty sure that Coca-Cola knows that there is obesity going on and here is what they do, create diet sodas which are filled with chemicals that will make you crave for more food. And when people say that we need to stop buying Coca-Colla products its just waist of time because people will still buy it since its so addictive.

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  23. Sydney McCallie's avatar Sydney McCallie

    The fact that Coca-Cola feels like their soda is more important than water is crazy. I don’t think that you should promote something unhealthy and try to persuade people by saying it’s better than water. Personally, I do not like soda because it causes breakouts and the acid is too strong. Water is better for your health, skin, and your body. I feel like they only did this as a way to promote their soda and get people to spend their money. It is their way of advertising their company. Coca-Cola makes you think this soda is good for you and it does great things, but in reality it slowly but surely could be damaging your body. Therefore, I believe that you should drink more water than soda. Also think about it you’ll save money by drinking water instead of buying cases of soda pop. People should turn to drinking water more than soda in the long run.

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  24. Andrew's avatar Andrew

    Obviously people should make their own health choices and not rely on massive companies or “health” organizations to do it for them. Water is far and away the most health choice for beverage, so any company who business relies on competing with water for customer should have their opinion dismissed when it comes to health. Companies, especially large national ones, will always put their profits ahead of the health of their customers. Just like tobacco, soda is highly addictive and incredibly unhealthy. The same way you wouldn’t trust a tobacco company’s opinion on health, you shouldn’t trust a soda company’s opinion on health. These backhanded campaigns are just another example or how Coca-Cola puts profits above all else, and the fact that they attempt to discretely do these things shows that they are aware that it is immoral and still continue to do so in the pursuit of profits.

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  25. Morris's avatar Morris

    I think this argument is very important due to the fact that it involves human’s health. in business, the businessman always want to promote his goods for the general public to buy. Coca-Cola product has been around long time ago in the world. I remember it was my favorite drink when I was a kid. At that time, there was no conversation regarding its negative effects on human’s health. Today, we are all concerned about this drink. while this conversation is going on, I will like to contribute my thought on this. Coca-Cola drink is not good for some people because everyone’s body is different. when it comes to the intake of food or drink in our bodies, the body reacts to foods intake base on individual’s body. but water is very essential to the human body.

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  26. Tirtha Subedi's avatar Tirtha Subedi

    In this article, Andy Bellatti focuses drinking coco-cola makes us unhealthy. Coco-cola have lot of soda in it and it’s not healthy at all. In today’s world we have lot of choices on food but people don’t take advantage of only eating healthy food. The main health problem people having is obesity, people not caring about their health, they’re more care taste of foods/drinks. Human are made up of around 65% of water. People are drinking more soda then drinking water. Coca-Cola company has made claims that coco-cola is healthy and even say the Diet coke is not bad for you, but truth is it filled with many chemicals that are not beneficial in any way.

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  27. Tirtha Subedi's avatar Tirtha Subedi

    In this article, Andy Bellatti focuses drinking coco-cola makes us unhealthy. Coco-cola have lot of soda in it and it’s not healthy at all. In today’s world we have lot of choices on food but people don’t take advantage of only eating healthy food. The main health problem people having is obesity, people not caring about their health, they’re more care taste of foods/drinks. Human are made up of around 65% of water. People are drinking more soda then drinking water. Coca-Cola company has made claims that coco-cola is healthy and even say the Diet coke is not bad for you, but truth is it filled with many chemicals that are not beneficial in any way.

    Like

  28. Elianis's avatar Elianis

    Just like it says on top of the article; “Is coca-cola better for you than water?, it depends wether you’re drinking it, or buying it.” In United States more than any other country in the world, money plays a main role among the population. and considering that it has the greatest amount of obesity in the world, we can now relate how economy is being even more important than the health of people. No one can ever say that coke is healthier than water, because it isn’t true for fact. It has so many chemicals that besides producing fat and cellulites in the human body, could reach the point to drug them up with so much caffeine and chemicals. I think that caring more about a business than human health, will reach the point where that business would stop being successful because all the costumers are dead, or can’t even walk because of so much obesity. I think we should know the limits of danger, and care more about our own health.

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  29. Madison's avatar Madison

    In Bellati’s article having the additional information link at the bottom makes it more likely for someone to click in the link then just putting a long list of additional sites. It gives the readers one specific place to look for more info and it makes it user friendly. By embedding links into the post I am more likely going to click on the link to find more info at the bottom then going through the entire post to find the link but it does draw attention to the fact that there is more information to be heard about the subject. Some people’s attention will be drawn to the link at the end of the essay because they are done reading the first one and are ready for a second one. Others might take not of an embedded link and think that the specific link is worth taking a second look at. At the end of each essay if there is a long list of links the reader will most likely only choose the first three or so links instead of going through and looking to see which link would provide the best information for them. If the link is within the essay its easier for the reader to just pass over the link without even noticing that it was there in the first place.

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  30. If Coca-Cola wants to try to make a more affordable and healthful drink to help people they should. Today many people are worried how pop affects people and what it does to the body. This can stop the worry if it does help. I think that the links should stay where they are. It can show the reader what is being talked about. If they are at the end people might forget about them or not want to open them. If Coca-Cola was with the health advocates i would trust them. They have done a lot to change their product to make it better for you. If the team up they could even make their pop better for you to where it has the same taste but way better for you. If they do make it healthier then more people won’t be worried about the pop and other companies will do the same.

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  31. mason's avatar mason

    I think that Coca-Cola is not making a good decision urging the employees to drink soda beverages instead of water. Soda is overloaded with sugar and drinking more soda than water is very unhealthy. I agree that this will help the company get more money, but in the end its going to cause the population to become more obese. Some people will disagree and say that the money coming from the employees buying soda will make the economy much better. What the people don’t account for is that the amount of money health insurance companies would be spending on people who suffer from obesity will hurt the economy more than the revenue from the employees will help it. So Coca-Cola and other companies need to provide free tap water to employees so they can make their own decision about what to drink.

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  32. Jackson's avatar Jackson

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  33. Jackson's avatar Jackson

    n Bellati’s article having the additional information link at the bottom makes it more likely for someone to click in the link then just putting a long list of additional sites. It gives the readers one specific place to look for more info and it makes it user friendly. By embedding links into the post I am more likely going to click on the link to find more info at the bottom then going through the entire post to find the link but it does draw attention to the fact that there is more information to be heard about the subject. Some people’s attention will be drawn to the link at the end of the essay because they are done reading the first one and are ready for a second one. Others might take not of an embedded link and think that the specific link is worth taking a second look at. At the end of each essay if there is a long list of links the reader will most likely only choose the first three or so links instead of going through and looking to see which link would provide the best information for them. If the link is within the essay its easier for the reader to just pass over the link without even noticing that it was there in the first place. If Coca-Cola wants to try to make a more affordable and healthful drink to help people they should. Today many people are worried how pop affects people and what it does to the body. This can stop the worry if it does help. I think that the links should stay where they are. It can show the reader what is being talked about. If they are at the end people might forget about them or not want to open them. If Coca-Cola was with the health advocates i would trust them. They have done a lot to change their product to make it better for you. If the team up they could even make their pop better for you to where it has the same taste but way better for you. If they do make it healthier then more people won’t be worried about the pop and other companies will do the same.I think that Coca-Cola is not making a good decision urging the employees to drink soda beverages instead of water. Soda is overloaded with sugar and drinking more soda than water is very unhealthy. I agree that this will help the company get more money, but in the end its going to cause the population to become more obese. Some people will disagree and say that the money coming from the employees buying soda will make the economy much better. What the people don’t account for is that the amount of money health insurance companies would be spending on people who suffer from obesity will hurt the economy more than the revenue from the employees will help it. So Coca-Cola and other companies need to provide free tap water to employees so they can make their own decision about what to drink. In this article, Andy Bellatti focuses drinking coco-cola makes us unhealthy. Coco-cola have lot of soda in it and it’s not healthy at all. In today’s world we have lot of choices on food but people don’t take advantage of only eating healthy food. The main health problem people having is obesity, people not caring about their health, they’re more care taste of foods/drinks. Human are made up of around 65% of water. People are drinking more soda then drinking water. Coca-Cola company has made claims that coco-cola is healthy and even say the Diet coke is not bad for you, but truth is it filled with many chemicals that are not beneficial in any way.

    Like

  34. Jackson's avatar Jackson

    Coca-Cola cares: Andy Bellati on Big Soda’s doublespeak
    Is Coca-Cola better for you than water? That depends on whether you’re the one drinking it or the one selling it. Nutritionist and health advocate Andy Bellati discusses a Coca-Cola campaign that was not promoted in public media; his essay was published in November 2013 on the blog Civil Eats.
    Bellati, “Coca-Cola’s assault on tap water”
    A key element of Coca-Cola’s rhetoric is the concept of “working together.” Coke’s CEO can claim the company works alongside public health advocates and shares their goals, but Bellati argues that the concept is problematic in practice. What is his reasoning, and is it persuasive? Why or why not?
    Bellati’s article follows a custom in online writing of omitting conventional citations in favor of embedded links to information sources. Without additional prompting, how likely are you to click on any of the links provided? Would you rather see a conventional list of references at the end of the article? Why or why not? What are the advantages – and disadvantages – of both styles?
    Read (or re-read) the essays by David Zinczenko and Radley Balko in Chapter 16 of your text. How does Bellati’s piece about the “suggestive selling” strategies encouraged by Coca-Cola’s Cap the Tap program undermine or support their respective arguments about our personal responsibility for what we eat? Imagine the three authors in conversation. How might each respond to the others? Point to statements in each essay that support your speculations.
    Although Bellati only proposes that “health advocates…remain vigilant” about corporations’ marketing tactics, some might go a step further and argue that Coca-Cola and similar companies have no legitimate role in public nutrition programs such as those undertaken by Michelle Obama. What do you think? Would you trust nutrition advice from the Coca-Cola company? Why or why not? Write an essay addressing these questions and discussing what role, if any, Coca-Cola (and related companies) should play in safeguarding their customers’ health and well-being.
    Posted by Michal Brody at 06:33 PM in Is Fast Food the New Tobacco? | Permalink
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    Tirtha Subedi
    In this article, Andy Bellatti focuses drinking coco-cola makes us unhealthy. Coco-cola have lot of soda in it and it’s not healthy at all. In today’s world we have lot of choices on food but people don’t take advantage of only eating healthy food. The main health problem people having is obesity, people not caring about their health, they’re more care taste of foods/drinks. Human are made up of around 65% of water. People are drinking more soda then drinking water. Coca-Cola company has made claims that coco-cola is healthy and even say the Diet coke is not bad for you, but truth is it filled with many chemicals that are not beneficial in any way.
    Posted by: Tirtha Subedi | 10/27/2015 at 12:41 PM
    Tirtha Subedi
    In this article, Andy Bellatti focuses drinking coco-cola makes us unhealthy. Coco-cola have lot of soda in it and it’s not healthy at all. In today’s world we have lot of choices on food but people don’t take advantage of only eating healthy food. The main health problem people having is obesity, people not caring about their health, they’re more care taste of foods/drinks. Human are made up of around 65% of water. People are drinking more soda then drinking water. Coca-Cola company has made claims that coco-cola is healthy and even say the Diet coke is not bad for you, but truth is it filled with many chemicals that are not beneficial in any way.
    Posted by: Tirtha Subedi | 10/27/2015 at 12:42 PM
    Elianis
    Just like it says on top of the article; “Is coca-cola better for you than water?, it depends wether you’re drinking it, or buying it.” In United States more than any other country in the world, money plays a main role among the population. and considering that it has the greatest amount of obesity in the world, we can now relate how economy is being even more important than the health of people. No one can ever say that coke is healthier than water, because it isn’t true for fact. It has so many chemicals that besides producing fat and cellulites in the human body, could reach the point to drug them up with so much caffeine and chemicals. I think that caring more about a business than human health, will reach the point where that business would stop being successful because all the costumers are dead, or can’t even walk because of so much obesity. I think we should know the limits of danger, and care more about our own health.
    Posted by: Elianis | 10/27/2015 at 06:30 PM
    Madison
    In Bellati’s article having the additional information link at the bottom makes it more likely for someone to click in the link then just putting a long list of additional sites. It gives the readers one specific place to look for more info and it makes it user friendly. By embedding links into the post I am more likely going to click on the link to find more info at the bottom then going through the entire post to find the link but it does draw attention to the fact that there is more information to be heard about the subject. Some people’s attention will be drawn to the link at the end of the essay because they are done reading the first one and are ready for a second one. Others might take not of an embedded link and think that the specific link is worth taking a second look at. At the end of each essay if there is a long list of links the reader will most likely only choose the first three or so links instead of going through and looking to see which link would provide the best information for them. If the link is within the essay its easier for the reader to just pass over the link without even noticing that it was there in the first place.
    Posted by: Madison | 12/09/2015 at 09:38 AM
    John Hramiec
    If Coca-Cola wants to try to make a more affordable and healthful drink to help people they should. Today many people are worried how pop affects people and what it does to the body. This can stop the worry if it does help. I think that the links should stay where they are. It can show the reader what is being talked about. If they are at the end people might forget about them or not want to open them. If Coca-Cola was with the health advocates i would trust them. They have done a lot to change their product to make it better for you. If the team up they could even make their pop better for you to where it has the same taste but way better for you. If they do make it healthier then more people won’t be worried about the pop and other companies will do the same.
    Posted by: John Hramiec | 12/14/2015 at 12:06 PM
    mason
    I think that Coca-Cola is not making a good decision urging the employees to drink soda beverages instead of water. Soda is overloaded with sugar and drinking more soda than water is very unhealthy. I agree that this will help the company get more money, but in the end its going to cause the population to become more obese. Some people will disagree and say that the money coming from the employees buying soda will make the economy much better. What the people don’t account for is that the amount of money health insurance companies would be spending on people who suffer from obesity will hurt the economy more than the revenue from the employees will help it. So Coca-Cola and other companies need to provide free tap water to employees so they can make their own decision about what to drink.
    Posted by: mason | 01/08/2016 at 09:57 AM
    Jackson
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    Posted by: Jackson | 01/08/2016 at 10:15 AM
    Jackson
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    Posted by: Jackson | 01/08/2016 at 10:16 AM
    « PREVIOUS
    Jackson
    n Bellati’s article having the additional information link at the bottom makes it more likely for someone to click in the link then just putting a long list of additional sites. It gives the readers one specific place to look for more info and it makes it user friendly. By embedding links into the post I am more likely going to click on the link to find more info at the bottom then going through the entire post to find the link but it does draw attention to the fact that there is more information to be heard about the subject. Some people’s attention will be drawn to the link at the end of the essay because they are done reading the first one and are ready for a second one. Others might take not of an embedded link and think that the specific link is worth taking a second look at. At the end of each essay if there is a long list of links the reader will most likely only choose the first three or so links instead of going through and looking to see which link would provide the best information for them. If the link is within the essay its easier for the reader to just pass over the link without even noticing that it was there in the first place. If Coca-Cola wants to try to make a more affordable and healthful drink to help people they should. Today many people are worried how pop affects people and what it does to the body. This can stop the worry if it does help. I think that the links should stay where they are. It can show the reader what is being talked about. If they are at the end people might forget about them or not want to open them. If Coca-Cola was with the health advocates i would trust them. They have done a lot to change their product to make it better for you. If the team up they could even make their pop better for you to where it has the same taste but way better for you. If they do make it healthier then more people won’t be worried about the pop and other companies will do the same.I think that Coca-Cola is not making a good decision urging the employees to drink soda beverages instead of water. Soda is overloaded with sugar and drinking more soda than water is very unhealthy. I agree that this will help the company get more money, but in the end its going to cause the population to become more obese. Some people will disagree and say that the money coming from the employees buying soda will make the economy much better. What the people don’t account for is that the amount of money health insurance companies would be spending on people who suffer from obesity will hurt the economy more than the revenue from the employees will help it. So Coca-Cola and other companies need to provide free tap water to employees so they can make their own decision about what to drink. In this article, Andy Bellatti focuses drinking coco-cola makes us unhealthy. Coco-cola have lot of soda in it and it’s not healthy at all. In today’s world we have lot of choices on food but people don’t take advantage of only eating healthy food. The main health problem people having is obesity, people not caring about their health, they’re more care taste of foods/drinks. Human are made up of around 65% of water. People are drinking more soda then drinking water. Coca-Cola company has made claims that coco-cola is healthy and even say the Diet coke is not bad for you, but truth is it filled with many chemicals that are not beneficial in any way.

    Like

  35. Holly Cooke's avatar Holly Cooke

    I am concerned and disappointed in this low move of Coca-Cola, however not surprised. I have heard information before regarding Coca-Cola’s “pushy” advertisement moves and untrue empathy for health organizations. I also completely agree with comparing Coca-Cola to the example of “Double Think” from George Orwell’s “1984.” This company is solely out to gain more and more profit through any deceiving manner. Using “Cap the Tap” to encourage restaurant servers to push customers to purchase a Coke product even after asking for tap water is not only a low move, but even more simply unnecessary. Coca-Cola has had no issues selling its products and is doing quite well economically. I agree with Aida Patterson in that I applaud efforts at health education by Coca-Cola but am frustrated when it is just “window dressing, falling short of the complete picture.” Water is extremely important for our bodies, and our bodies were designed on the basis of consuming water and using water to help our bodies work properly. However, in the grand scheme of things, this is another way business works in America. It is ultimately the consumer’s decision whether or not to drink tap water and to make healthy or unhealthy decisions.

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  36. I agree that soda is a huge contributor to the unhealthy dietary habits that contribute to obesity in Americans, a point that needs emphasizing since so many people believe diet soda is not bad for you. Kaley is completely right that diet sodas contain very harmful chemicals that stunt children’s growth and weaken your bones. Although I do not support the Coca-Cola “Cap the Tap” campaign, it makes sense why Coca-Cola is pushing the campaign. Coca-Cola is a business that runs off of consumption and with recent health kicks, Coca-Cola needs to be more creative with selling their products. I believe that the “Cap the Tap” campaign is a clever business strategy for Coca-Cola even though it may not be a healthy choice for Americans.

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  37. Based on the article I think it would be necessary to include ending citation of where the information has come from. Putting them in the middle distracts us from finishing the article and wanting to read the rest. After seeing other sources of information those may be more interesting to us readers. To improve this in my opinion I would include the citations at the end so the attention focuses more on the article and what the author is trying to point out. When I was reading the article I was never likely to click on these words. The reason being was I didn’t want to take away from what the author was trying to inform me on.

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  38. Katherine Silva's avatar Katherine Silva

    Coca-Cola’s CEO is trying to push to make people want to reach for a soda instead of water. Their means of creating more revenue is by far a detrimental one for our own health. In order for us to get better you need to acknowledge that food addiction is an issue. The problem here is that the Coke company really wants to create more revenue while still claiming to be on the side with public health advocates. You cannot be on both sides of the issue. Bellati’s style of writing with using hyperlinks within his report is more helpful that to review the sources at the end of the paper. I am more inclined to click the link for references than I am to look for it at the bottom of the report. The advantages of having these hyperlinks is that readers are more likely to look in to it more if it is at an easier access. Rather than looking up the titles to the article or stats being cited, you can just click the word and there is all the information you need. A disadvantage of the style that requires you to look up the sources is that people are less inclined to cross reference those sources since it requires more effort. Bellati’s article is shedding light on the fact that Coke’s idea of partnering with public health advocates and turning around to do the opposite gives the company a very bad look. Advocating for the push of more soda sales is the exact opposite of what Coke claims to be about. If people are constantly drinking soda, there is no room for building a healthier life. There are countless studies done on the detrimental outcomes of drinking soda daily. Not only does it dehydrate you, it causes a rise insulin as well as risk of developing high blood pressure and heart disease. It would be in the company’s best interest to drop their newest publicity push for “cap the tap.”

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  39. In my opinion, I believe it is wrong for Coke to try to convince people to drink there average being its there decision. Coke is no the healthiest thing to drink being it contains all these sugars and other chemicals that are labeled in fine print on the back of the cans and bottles. Compared to other beverages I think Coke is very tasty but it’s not something i would consume everyday . A lot of sugar and cause weight gain and no one wants to gain weight in the society we live in because it is very hard to loose. In society with all face food places and junk food gaining weight is very easy but loosing is can be the hard part. A coke every so often will not hurt, but it depends what you prefer, Coke or Pepsi. Everyone always has the discrepancy over what is bette, but both are just as bad for you. One contains more sugar, but they both are still Pop items that can be bad for you. In my opinion, take the safe route drink water and tea there the best to me.

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  40. Connor Adams's avatar Connor Adams

    In this article, Bellati exposes the underhanded tactics implemented by big business in the face of the public attempting to be more health conscious. Companies use selective wording and create false enemies to portray the image that they are trying to work with the public to help solve the nation’s health problems. On the contrary, these companies are prioritizing profits over health in a discrete way, leaving the public misguided. I agree that this is definitely an issue in this country and there must be stricter regulations put on these big businesses. A company with such a harmful product as coca cola should not be able to mislead the masses and deter them from a healthier alternative of tap water through the justification of health.

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  41. Victoria Jalali's avatar Victoria Jalali

    Alda Peterson’s claim that companies that are unhealthy should be held accountable for obesity in America rests upon the questionable assumption that these companies are the only thing that is making America obese. I do not think that these companies should have to put any sort of disclaimer about their product like tobacco companies do because while a combination of certain companies products assists in the increase in obesity, there are a lot more factors that lead to a person being obese. The way that Peterson presents her argument, she compares these companies that produce unhealthy food and drink to tobacco companies. There are a lot fewer variables between the side effects of smoking, cancer, and the side effects of eating unhealthy food, obesity. For instance, if someone smokes, there is a percentage that their risk of lung cancer increases by. If a person eats unhealthy, there are a lot more variables such as genetics, exercise routine and previous eating habits that are factored in to weather someone becomes obese or not. This is why I think that these companies should not be held personally responsible if their consumers are obese or not because it is not solely the foot that could make someone obese. Peterson also brings up the fact that people need to drink more water however, it should be companies that bottle water that should be promoting people to drink from their bottles similar to how soft drink companies do.

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  42. Samiha Shaheed's avatar Samiha Shaheed

    In his article, “Coco-Cola’s Assault on Tap Water,” Andy Bellati tells his readers to stay vigilant of tactics that companies use to sell them unnecessary things and prioritize our health, an argument I completely agree with. Bellati relates the story of Coco-Cola’s “Cap the Tap” campaign, which was aimed at restaurants in order to sell more soda. The campaign told restaurants it would be more profitable for them if guest bought sodas instead drinking normal tap water. To do this, Coco-Cola created posters and guides for crew members to follow so that they could subtly cajole consumers to buy a soda. If the consumer still wanted water, the wait staff would try to encourage buying a water bottle, because Coco-Cola owns a water bottle company as well. The Coco-Cola company claims to be a business that believes obesity is one of the greatest problems in America and has partnerships with many health organizations. They claim to work together to solve America’s obesity problem. However, as can be seen from their actions, Coco-cola is doing anything but such. Coco-cola, like all other businesses in a capitalistic economy, always value profit over people. That is their job as companies – to make money. However, it is our job as consumers to be very well aware of this fact and see through the company’s tactics in order to avoid becoming blind sheep as well as health problems. This article reminded me of the satire “Why GM Doesn’t Sell Crack” which tells its audience that although a company might value its money over its customer’s health and safety, we as a people can recognize when a company is committing an injustice and pass a law to keep it from doing so in the future. We live in a democracy, and the power of everything is in the hands of the people. It is simply our duty as citizens to stay aware of what is going on around us and peacefully oppose it if need be.

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  43. Duane's avatar Duane

    I believe that a lot of people stay from soft drinks in general due the fact they are filled with a lot of sugar’s and they want to be healthier and cut out all the unhealthy stuff. While I was active duty and went overseas I was surprised that soft drinks cans are slimmer and smaller then Americans.

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