There may be as many reasons to not go to college as there are to go. In this 2016 commercial from San Joaquin Valley College, a jug of laundry detergent tries to convey a serious message to a potential future student. Would you be persuaded? Have a look and decide.
Read it here: San Joaquin Valley College, “Talking laundry detergent”
- The purpose of San Joaquin Valley College’s commercial is clearly to promote the school’s educational offerings. Who is the intended audience of the commercial? How do you know? Be as specific as possible. In your response, consider the setting, the dialogue, the characteristics of the talking detergent and the laundromat customer, the message of the commercial, and any other relevant features you notice.
- San Joaquin Valley College has several campuses, all in California. Why does the detergent speak with a Southern accent? What might be the function of such an accent? Is it effective? Why or why not? How would the commercial be different if the detergent spoke with a recognizable Californian accent? With a British accent? With no discernible regional speech features? Which way would the commercial be most effective? Why do you think so? Explain your reasoning.
- Near the end of the commercial, the detergent comments on the woman’s body in a way that alludes to her physical and/or sexual attractiveness. Why might SJVC have used that bit of dialogue? Is it effective? Why or why not? How might you interpret that same exchange if the woman were interacting directly with another person instead of a jug of laundry detergent? Would it be more appropriate? Less appropriate? What if the detergent had a man’s voice? A robotic non-human voice? A gender-ambiguous voice? Think about how each of these variables contributes to your assessment of appropriateness.
- Early in the commercial, the detergent asks, “What are you afraid of?” In response, the woman simply shrugs and says she doesn’t have the time. How reasonable is the detergent’s question? Is there anything to be afraid of in going back to school? What advice would you give to someone you know who might like to enroll but is hesitant—maybe even afraid—to do so? Would you be encouraging? Why or why not?
- San Joaquin Valley College grants associate degrees and professional certifications in a variety of fields; it does not, however, grant B.A. or B.S. degrees. Should it still be able to call itself a college? What, really, does “college” mean? The kinds of career preparation that SJVC and similar schools offer are quite important; should there be a separate designation for such schools in order to emphasize their vital role? Might the word “college” in the name confuse potential students or the public? Or is the name “college” perfectly appropriate for any post-secondary institution? What do you think? Write an essay in which you address these questions. For your They Say, you may want to review one or two of the essays in Chapter 16 of your text.
They Say I Blog 
The talking detergent commercial created by SJVC has a primary target of young women who might be looking for more out of life. The setting of a laundromat gives the impression that the young lady could be doing better financially while discussing how she looks good in jeans equates a college degree to self confidence. Overall the message is straight forward and effective, while many might ignore it, the target audience would find it intriguing.
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helloooo
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I believe that “talking laundry detergent” targets more so of younger women in their late teens, or early 20’s. People who have recently graduated within the past few years. They say it in a more southern accent, to me, that is just more appealing and a little more eye catching. It targets this group of girls I think because maybe it is ladies who have recently moved out of their parents houses, or moved to a college campus and they are starting to do things on their own, such as their own laundry. I think it gives them a piece of real life and personal space.
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I think the whole idea of being in a laundromat makes you think that since she did not finish college, she is unable to pay for a washer and dryer. In my opinion, the southern accent is more appealing and draws more attention to the speaker.The compliment at the end gives the girl self-confidence, just as going back to college and getting a degree would give her.
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The talking detergent portraying a girl has a lot to do with it, I think, because the young woman doing her laundry can relate better with a girl, rather than a male telling her what to do. I noticed that the talking detergent never said the word “college”, but instead used the word “school”. The word school is less intimidating, and makes getting a degree sound more interesting.
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I believe that the talking laundry detergent was trying to get across that she should have gone back to school, but to attend SJVC. The girl, on the other hand, acted like she was scared almost portrayed that she had an excuse not to go back to college. But once she was complimented, she realized that she could make some time to go back to college. She seemed scared to go back like she did not want too. She came across as afraid and nervous when the detergent started talking to her, maybe she was? Some people are afraid to go back, but in the end, it will be worth it.
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I think the purpose of this commercial is to promote the school’s flexibility of classes to most anybody. More specifically though, I believe that this commercial is directed towards an audience who did not go to college directly after high school. When the detergent asks, “what is it going to take to get you to go back to school?” I could tell she hasn’t been to college previously. The woman in this video is fairly young indicating that the JCVC classes are flexible to any younger or older person who believes they simply don’t have the time to go back to school. The message of this commercial is that you are never too busy to go back to school. SJVC classes can fit around anybody’s schedule.
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I believe the purpose of the commercial is to show that the girl should have gone back to school instead of not going at all. The girl came across as she was afraid and nervous when the detergent started talking. I also believe the laundromat is trying to get the point across that instead of doing laundry at home, she didn’t go to college so meaning she isn’t good enough to do the laundry at home. Along with that, I believe the video was referring more towards younger or older young adults who say they don’t have time to go back to college. Which everyone can make time to go to college or go back if they really want to go.
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The commercial is telling people how as adult they can have time to go to class with their program. Even if they need night, day classes, or online they can help work around your time. The laundry matt is a place where most adult be at. So the use that environment to get their attention more.
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Looking at the commercial from San Joaquin Valley College the purpose was to promote the school’s educational offerings. Second, the SVJC commercial targets young single adults with busy lives. I know this because the women in the video appeared in the laundry matt single. In addition,SVJC commercial was explaining different ways people could fit school in their busy schedules as far as night classes,day classes,and online classes are offered.Lastly, the young women in the lundry matt talking to the washing detergent and the setting makes it feel like its the right thing to do.
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I believe the commercial targets specific anyone that did not finish school, or believe going back to school must be really difficult. Therefore the SVJC are able to be flexible with anyone schedule working with any time fits them best. The look in her face being scare about the laundry detergent conversation. Its how many of us feel the thought about going back to school fear for many different reasons. But towards the end of the commercial she feels its the right decision.
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The San Joaquin valley commercial is intended audience is people who are already working. The reason i think that is because it is showing how flexible the class hours are and that you can take classes anytime. I believe they say it in a southern accent to make the the commercial standout to people and catch their attention. To me the southern accent did make the commercial stand out. The reason I think they gave the complement at the end was to show the person they are speaking to to have confidence and show them that they can go back to school.
I believe that the detergents response is very reasonable and makes a good point. I don’t believe that there is anything to be afraid of in going back to college. I would encourage them to go back to school. I believe school is a very important step in advancing in your career and can make it easier to advance.
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The intended audience for this commercial is people either right out of high school or for people that have full time jobs. The young lady in the commercial looks like she lives on her own. I would think that she is not going to college because she needs to work to live on her own and that is why she was not planning on going to college. This college makes sure to notify their viewers that they offer classes all morning, afternoon, and night. They also make sure to note that if you can not make it to the campus that they have online classes and that you could be ready for a career in as little as 7 weeks.
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In my opinion, the commercial targets anyone that did not finish school, or even those who think that school is not for them. The SVJC are able to work around your schedule. For those whom want to get an education but can
t. When she started to have the conversation you could tell she didnt really want to talk about it, that`s how many people are until you start to them that the school can work around your schedule.. But towards the end of the commercial she feels its the right decision to try to make an effort and go back to school.LikeLike
The detergent’s question is reasonable because it wants to know what people are really afraid of going back to school. In my opinion, there is nothing to be afraid of in going back to school because you are getting your education and you get to communicate with a lot of different people. If someone was hesitant to enroll I would tell them they should because it is a new experience and its a start in your career. I would be very encouraging because I would want them to feel comfortable going back to school. You shouldn’t be afraid, you should be excited as a student to learn and pursue your career.
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The commercial was focused on people with jobs and young people that haven’t been out of high school that long. I would go because it was explained well and I work and at least if the college offers different courses at different time. The difference to me is that I noticed it will hard for me to get back if I waited an long compared to a young person who just got out. subjects are still fresh in their heads
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The commercial targets those people who did not go to postsecondary school, either right out of high school or maybe dropped out. I think it targets those who are working many hours or jobs just to stay afloat. This is evident with the emphasis of the woman not having time to go back to school. Also, the laundromat not only puts emphasis on her not being able to afford a washer and dryer, but shows one time constricting event that she has to do regularly. I think it is easy to say going to a laundromat can take up a large portion of a day. I think the southern and female accent is simply to give a joyful tone. It seems to me, as a viewer, the accent and gender of the voice is energetic and joyful. Finally, the complimenting of the jeans not only is used as a humor device, but relates the idea of looking good and feeling good. The female in this commercial, is not what most would picture at a laundromat.
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In the commercial, “Taking laundry detergent” I agree with Lauren Bings it is intended for everyone. For the students that finished high school and are now afraid to go further into education which is college. As Savannah Gueida had said the detergent does not use the word college. College sounds more discouraging but school, you have been in school since you were little. So it sounds more comforting. And that, in my opinion, is why they used a Southern voice, it is more trusting and soothing to the ear. Agreeing with Willie Harris, they are promoting the school’s offerings. With the detergent saying that it will only take seven weeks and it can be fit around your schedule, it catches your attention. Can you get a Bachelor’s degree no, but you can get started and get started fast. You don’t have to change your life to go to school. You can do your classes online, in the morning or at night. You get to choose when you are free to do your schooling. And the way she ends the conversation is with giving her a compliment. She is giving the women a boost of self-confidence. She is saying you could fit school in just as good as her jeans. So now she is thinking why not go back to school? I can do it.
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In the commercial, “Taking Laundry Detergent,” I agree with Tori Collins that the audience is most likely girls that just graduated high school and might not be thinking of going to college or girls that might have dropped out of college. I agree with Savannah Gueida’s idea that the speaker having a southern accent and being a woman helps create a calming tone and makes it easier to listen and relate to. I also agree with Savannah’s idea that because the girl is in a laundromat she might not be as financially stable as should could be if she attended college because having a degree is crucial in order to obtain many jobs. Although I agree with these ideas up to a point, I think the laundry detergent could also represent the importance of how going to college is like the importance of using detergent to wash your clothes. Without detergent, your clothes won’t be clean, much like without a college education, you may not get a good paying job. I think the commercial is effective in addressing the importance of going to college and that it’s never too late to get your degree.
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San Joaquin Valley College’s (SJVC) commercial, “Talking Laundry Detergent,” addresses that many people would like to return to college and finish their degrees. The commercial uses a talking laundry detergent bottle with a southern accent speaking to a young girl in a laundry matt to plead SJVC’s case. Most of the commenters, like Drew Jenkins, reports this commercial specifically targets people who did not attend a form of college after finishing high school. Drew explains the use of the laundry matt as the setting to show the woman in the commercial as not having the money to purchase a washer and dryer because she cannot afford them. Also, he claims the laundry detergent bottle’s southern accent merely provides a cheerful air. Other commenters, such as Savannah Guelda, address the laundry detergent bottle’s comment about the lady’s jeans inspires higher self-esteem. Similarly, as Savannah points out, a degree from SJVC would allow the lady in the commercial to be more confident, just as the compliment made her feel more confident in the jeans. Though I agree that the target audience is those who did not go immediately to college after high school and that the compliment inspires confidence, I disagree as to why San Joaquin Valley College uses a southern accent in their commercial. When the commercial specifically says it is not too late for someone to attend college, they address anyone who has not gone to college. When someone earns a college degree, the person often becomes eligible for more promotions in work and, sometimes, a higher salary, which can result in a more confident, happier worker. Nonetheless, I think SJVC gives the laundry detergent bottle a southern accent because they want to capture people’s attentions. A southern accent is not often used, and it automatically catches the audiences’ ears since it is something different. It makes the audience listen closely. San Joaquin Valley College’s commercial uses specific techniques to draw in their target audience.
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I agree with Leah in most of the aspects of this video except Leah doesn’t get into the dialogue between the laundry detergent and the woman as well as why people may not have wanted to go to college or are too scared to go back to college. The intended audience is exactly who Leah says it to be. I agree that the compliment at the end was to add confidence, such as a college degree would do. They are depicting having a college degree as making you more attractive something to be proud of and to make you confident. What Leah didn’t touch upon on this was what they were trying to stress to the potential students in the dialogue, people may not want to go to college because they think it is a bigger time commitment than it actually is, or they are scared that there will be too much and they will fail. The bottle of detergent stresses that the courses are flexible and that they can work around your schedule to make it the easiest to you. I agree with Leah that the commercial is trying to stress that happier and more confident, however, I disagree with her rationale, Leah states that it is the fact that the woman will be making more money that will make her happy. This is untrue the commercial is stressing that getting your college degree is enough to make you happy, the thought that you accomplished something as important as getting a bachelor’s degree. The money aspect is not entirely wrong, but it is not meant to show her happiness, it comes into play with the laundromat, with a college degree you may not have to use a laundromat and afford your own washer and dryer.
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I agree with Drew Jenkins that this commercial targets people who have not attended post-secondary school, weather they dropped out or never went after high school. Since the girl is obviously young, it seems to me that this commercial is targeting people like her. She is doing alright financially because she can afford to wash her laundry but she could be doing better and have her own washer and dryer. I would argue that there is another level to the commercial that implies personal development. It is giving an underlying message that going to school could improve your life just like it would improve your laundry situation. The detergent tells the woman that time isn’t an excuse for not going back to school, stating that anyone can do it. Even if the girl has a job, she can take her classes online at night. This commercial leaves me with the thought of, “Why not” which I think is a good question to be asking after this commercial. It did its job and got me thinking well, why wouldn’t I do that?
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I think the purpose of this commercial is to promote the school’s flexibility of classes to most anybody. Also, the money aspect is not entirely wrong, but it is not meant to show her happiness, it comes into play with the laundromat, with a college degree you may not have to use a laundromat and afford your own washer and dryer.
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The intended audience is people that are not going to school, or can’t find room in there schedule.the lady thats was on the commercials didn’t go to school or had time to in her schedule. i feel like the commercials should’ve been in a different situation to go into college. i found it awkward for a detergent talking to a lady in a commercials. Some people cant afford there washer and dyer so they have to go to laundromat, with a degree they can have an washer and dyer.
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Question #4. I believe the jug of laundry detergents question is very reasonable. I believe the question ” What are you afraid of?” is reasonable because everyone understands that as a college student you don’t get a lot of free time. So trying to juggle a job and getting good grades is a lot of work itself. There is a few things about her going back to school that could concern her. For example, losing out on hours at work. Another example is that shes not prepared for the work load. Also, school is a lot of money that you will be putting yourself into debt over. I would encourage the student to apply, even just for a few credits. Just getting yourself started is a huge step into starting a career. I would encourage the person by telling them about how they will actually get a job when they finish college that they will enjoy and not go home upset over it daily. Being encouraging is simply the best thing you can do to help someone out who is unsure.
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I think that the detergent’s question to the woman is reasonable because if you do not go back to school people would say something about it. I also think that the detergent has a point to the question because college is different then high school so many new students who are new to college are afraid what it might be like. I do not think there is nothing to be afraid of going back to school because going back to school is all about learning new things. I would tell anyone that there is nothing to be afraid and just have fun doing what you like to do and also enjoy making new friends in college because then you feel happy. I would be encouraging because I was in the same boat back in august because I know how it feels like to start college the first time, you just have to relax and be yourself. I agree with Drew Jenkins because maybe another reason people might be afraid is there jobs. Also maybe not having enough hours to work because you might be busy studying for a test.
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I think the main audience that San Joaquin Valley College is trying to capture would be the younger women. Because at the end of their commercial the detergent makes a compliment saying “Just like you fit in those jeans girl” the keyword they use is “girl.” I also think that the reason they make the commercial setting in a laundromat is to say there is no excuse not to go to college. The girl states that she has no time but she has time to go to the laundromat. If she was taking an online course she would be able to work on that while waiting for her clothes to be ready. San Joaquin Valley College uses the detergent as a conscience and I believe that the detergent is supposed to be the woman’s conscience. The detergent is providing her with information about college and trying to motivate her to go when really, she is trying to convince and motivate herself to go. The purpose of the detergent speaking with a southern accent is because it can be more appealing to the audience and it is used as an attention grabber. I think that they use the woman’s attractiveness as a source in the commercial because it is making her more confident by the detergent giving her a compliment. The purpose of this commercial is to also motivate the viewers. If a person would want to go back to school I believe it is up to them to figure out if they are ready for college. Like the woman in the commercial she was thinking if college was the right choice. The advice I would give a person who would like to enroll in college would be go for it. But if they are hesitant I would say wait because having second thoughts just shows they are not ready and being a student means being ready to learn and wanting to be there.
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SJVC created the “Talking Laundry Detergent” commercial to promote their school to adults debating re-entering college. The commercial is obviously intended for adults questioning their options as the laundry detergent asked what she was holding her back or causing her fear of higher education. They most likely chose the laundromat setting for the commercial because many working-class citizens utilize this public resource frequently. The detergent talks casually with the young woman asking probing questions about her doubt on her ability to make the time for college, while presenting options available at the advertised school. The commercial is intended to convince other adults in similar situations to consider their establishment as a viable option if they do attend some institution.
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Question #2 The laundry detergent is trying to get her to go back to college but she was kind of making excuses at first until he broke everything down. How you can do it online and the timing. The laundry detergent speaks with an southern accent possibly to influence people in the rural community they can make time and do it to. I can’t tell if it was effective or not but if it was an british accent people wouldn’t focus on it because they will feel like this is met for Britain people. If it was a californian accent then more people will pay attention since more of them speak with the same accent. It’s about numbers.
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Question #4: I believe that the jug of laundry asking the woman “what are you afraid of” is a reasonable question when trying to figure out why she would not want to go to college. The woman may simply not want to go to college or know the pros and cons and by asking a question that she can not just give a yes or no answer to, allows the jug of laundry to explain how she may be able to make time or help her realize that college might not take up as much time as she thinks. There are many things to be afraid about when considering college like what it will cost, how to find the best one for you and just the uncertainty of how well you may do. the advice that I would give to someone considering college is to just try to plan it out the best you can, really think about what kind of degree you may want and the real reason you are even considering going in the first place. find out how long it may take you and visit multiple colleges and ultimately try to find one that you feel will help you reach your goal, because at the end of the day it is about you and your reason for going.
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I think that the purpose of this commercial is to try and convince older individuals to go back to college. The intended audience to me is older adults who already have kids and a full time job. a lot of people are afraid to go back to school because they do not think that they will be able to get back into the grove of being in school. people are afraid that if they try going back then they may fail. If someone was hesitant or afraid to go back to school then I would just tell them to take it slow and don’t take a lot of classes all at once.
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I think the commercial is trying to reach everyone who is wanting to go back to college. Maybe it is also trying to portray that the girl doesn’t have the money for a washer and yet it could still be okay for her to get to college and it will be affordable. Perhaps it is trying to make the girl relatable to other young adults. I feel that there stereotype with the south as far southern hospitality goes. A southern accent to others seems inviting and approachable. It makes people feel like they can trust the person. This could be the reason why the laundry detergent had a southern accent.
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If I wasn’t already motivated to go to college, I think it would take a lot more than a talking laundry detergent to give me the push to decide to go to school. The detergent seemed to do a lot of judging rather than motivating, in my opinion. I would say the intended audience would be teens or young adults. College students hare known for going to their parents during the weekend to do their laundry but the woman in the video is going to a laundromat instead. When the laundry detergent ask the woman “what’s it going to talk to get you back to school,” some people like to take a break after graduating high school before they want to go to college but never end up going back.
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The audience of the commercial is geared towards young adults to return back to school. The laundry soap says to return back to school to finish her degree. She is in a laundry mat folding clothes. Thus most likely not in a profession. She is younger. She uses non-brand laundry detergent. The detergent also gives her a compliment insinuating she may have more confidence with a higher level of education.
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Amanda
Question 1: This advertisement is directed at working moms. These women are constantly busy and on the go, leaving little time for anything personal. THe talking laundry detergent is a smart pick in order to grab this audience. First of all, laundry is a task that allows your brain to wonder. It is meaningless and takes little effort, though it has to get done. Many moms have to do multiple loads of laundry a day in order to keep up with their household. Using this to grab the attention of working moms is smart because now each time they do their laundry, the talking detergent will be in their head, forcing questions like why haven’t you finished college.
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The targeted audience from the video is 20 (something) women Maybe targeting those women who may have started, but never finished, college. The laundry detergent asks her “when are you going to finish your school” and “you can be ready for a career in less than 7 months”; these statements revolve around someone who might not be 100% satisfied in their current employment situation and the detergent is suggesting she can do better for herself by going back to college. Also, the detergent is complementing the girl, it tells her she looks good in her jeans, and does so in a “play full” manner, this may suggest to the girl that she is still young enough to go back to college. With the video taking place in a laundry facility, the video may also be suggesting that if she goes back to college she will not have to use this facility anymore; she would be able to afford a washer and dryer of her own.
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The intended audience is young adults probably 5 years out of high school. I know this because I am an adult learner. The person is clearly in their 20’s and at this point in life they had either went to college out of high school or started working somewhere. Since it is a commercial for college I am going to assume they went right into working after high school. They are doing laundry and a laundromat. This tells me that they are living on their own. If a person was living at home they would be using their parents washer and dryer. Since they are using these public machines I imagine that they are working somewhere and cannot afford the purchase of these machines which run around $500 each.
The detergent is explaining that no matter how busy you are, the college offers classes that can fit into your schedule. I think the college is trying fight the notion that school is only during certain times and if you work then you cannot attend.
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The setting of the San Joaquin Valley College’s commercial is in a laundry mat. I believe the intended audience for the commercial is women. I initially thought this to be young women who just graduate high school, young women who may have decided not to go to college. However, I believe that the commercial is intended to reach all women. By the talking laundry detergent saying SJVC has hours to fit everyone’s schedule, I believe they are targeting all women. I also believe the voice of the laundry detergent was motherly. It reminded me of a southern grandmother. So it was almost as if it was your own grandmother telling you-you can do better for yourself. I believe the setting of the laundry mat is saying that even if you are not in the exact financial status for attending college, that it is still possible. The compliments from the laundry detergent are also giving the woman self-confidence, just like having a college degree would give her confidence.
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I think this commercial could have been intended for anyone eligible for post secondary school, specifically in this commercial it was for women. I think the comment about the woman’s body in the end stated by the detergent gave it a humorous ending. I don’t think all colleges offer the same degrees, however that doesn’t make them any less of an institution. I thought the detergent’s accent was catching for the viewer. I don’t think that it would have been any less of a commercial made by a male or anyone else with a different accent.
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The intended audience for this commercial are young people, especially young women that they need to go back to school and the best choice is the San Joaquin Valley College. The girl in the commercial was in her 20’s and the message was that even with a busy lifestyle you still have the opportunity to attend SJVC due to its flexible classes
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I think the intended audience was not only women, but young people in general. I think based off the setting, the dialogue, that it’s to appeal to someone in a less formal manner. The way the “detergent” was speaking to her, in a manner that a long time friend would speak to you. Not a representative for an institute. I believe this was the reason for the southern accent. The detergent was casually, and insistingly, (the way a friend would speak to you) telling this girl she needed to do this. I guess it was effective because it got the point across in an un-formal way. She was also very persistent and in your face. This was effective to get rid of that undecisive part of the thinking process. It’s easy to say your not going back because of conveinience, and once you become comfortable with your new schedule, there may be lots of factors slowing down your process of thinking. The accent, and the insisting un-formal tone all played it’s part in cutting that out and getting you to think I can do this, on my own time, in a reasonable amount of time. I believe the jeans comment had just as much to do with my point as the accent. If it was a male voice it would not in any way be appropriate, but because of the un-formal feel of the commercial it is fair game. She’s a salesman, it’s all special tactics to get her to sign up and go to that school. I don’t know what that says about that school, but hopefully it isn’t anything that young women need to watch out for. As far as the detergents blatant outburst in the beginning of the commercial, i believe that too was a way to be in your face about it. An attack tactic to get her to react, then the follow up reassurance, telling her it’s easy. At the end of the day, school is very time consuming, and some people do feel they need more time to do what they need to do. School isn’t for everyone, and if you make that executive decision for your best interest, then that is the path you should take. I don’t necessarily think it was reasonable because she might not have been scared and just had other priorities, that can be a little too pushy. If that was me it would have went a lot differently. But it also being a detergent bottle speaking out of nowhere, the shock of that, then saying “What are you afraid of”. That was a way to get her guard down. I wouldn’t be so blatant with someone hesitant or scared. I would logically state the pros and cons and make that a decision for them to make. It is a secondary education facility. It deserves to be called a college. Though the commercial made it seem very un-formal, it should still be held to a standard of a college institution.
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I think the commercial is intended for young women who went straight into the work force after high school. She is career driven but without a degree may not be able to advance or have the career she desires. Because she says she doesnt have the time this may mean she is over-worked, possibly even working more than one job to get by. I believe she is not making as much money as she could since she is doing her laundry at a laundromat. She also seems to be single because of the amount of clothes she has. The voice of the detergent is friendly and sort of mom like to me. Acts as words of encouragement to be less intimidating. Makes the school seem accessible and flexible to her needs.
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In my opinion this commercial is intended to promote SJVC to the middle aged audience or those who did not finish school due to “not having the time.” The setting is in a laundry mat, meaning the individual cannot afford their own appliances, inferring they do not have a decent job due to lack of education. The talking detergent appears to be young and hip, trying to relate to those who might have doubts about attending school. It goes on to talk about the convenience of taking classes at any given time of the day, even online. In my opinion online programs are created for people who have a busy schedule and “cannot find the time.” Wow, who knew I could be career ready in just as little as seven months, life seems pretty easy…
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The intended audience is young women that are living a busy life on a tight schedule that are not home owners and do not have time for continuing education. The detergent is speaking in a female, southern voice. She is speaking to a young lady in her twenties who does not have a career. She does not own a washer and dryer. This appears that she is not well off enough to purchase her own appliances. The detergent states that even if she is busy, there are several ways in which she can obtain an education within months in order to have a career. The comment regarding the tight jeans means self confidence.
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I believe that this is intended to target a mid 20’s audience, someone who does not have time to go to a normal college, they setting is in a laundry mat implying that this person does not have their own which is another thing that’s taking time out of their day, they language they use is some slang, and a younger talk which makes it appeal to the younger audience. Stating they have online options also is what makes it appealing to those who do not have time every day to devote to commuting to school
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The intended audience of the advertisement is likely those students who started college, but never finished for one reason or another. They are the ones living on their own, stuck working just to make ends meet, who clearly can’t afford a place with an in-unit washer and dryer. They are the ones who need a little motivation and prodding, which comes in the form of the sassy, yet encouraging, detergent bottle. The bottle’s tone is helpful and not judgmental, but at the same time the bottle is frank like an old friend. After offering options, instead of unsolicited advice, the student takes the bait. To sink the hook, detergent offers a little pride and ego stroking with the compliment on the nice-fitting jeans.
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I feel that the intended audience is people who have not gone to college or have not been able to finish. In more
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I feel that the intended audience is people who have not gone to college or have not been able to finish. In more words, the target audience are people who are working and living on without the time to be enrolled all day in classes. The video explains that the college offers a range of classes for all people and schedule types.I feel like the setting shows that the people the video is targeted to are busy and have massive amounts of home work to do as well as payed work.
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I believe the intended audience was directed towards women. Only a women was present in the video. The “talking detergent” was only speaking to her and encouraging her to go back to school. The whole setting was one where you may find many women “doing laundry” for them, their husbands, their family…to me the message was trying to encourage women that school is not beyond their reach and that there is more to life, life beyond chores and housework.
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I think the intended audience is most likely nontraditional adult students that could also be low income, possibly have children or even part time employees/full time underemployed that are short on time. The woman in the commercial is clearly over the age of 25, making her a nontraditional. She could possibly be low income because she is using a laundry mat and not owning a W&D. She could be someone who works full time and even mentions she doesn’t have time to attend class. The detergent also speaks in a very informal tone and style, showing again that the target is nontraditional. There is another comment the detergent makes that could possibly lean toward part time/underemployed, he says “you could be career ready in seven month”. This means that she/target audience might not have a great job, and going to school could help then find something more.
-Sarah Chamaplin
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